The 12 Types Of "Social Media Experts" – Whi ...

There is a fundamental problem among social media experts today. Some people have argued that the problem lies with people who are rushing to call themselves an expert without having the necessary experience. Others create some sort of artificial metric to try and put some parameters around who should be allowed to call themselves an

Continue reading »

4 Social Media Ideas For The Reluctantly Social Brand

It is not easy to know where to start when it comes to social media. The stories of brands that have taken missteps with fake profiles, and become a lightning rod for negative comments are aplenty – causing more than one marketing team to take a big step back and wonder where and how best

Continue reading »

Manifesto For The Content Curator: The Next Big Social Media ...

Every hour thousands of new videos are uploaded online. Blog posts are written and published. Millions of tweets and other short messages are shared. To say there is a flood of content being created online now seems like a serious understatement. Until now, the interesting thing is that there are relatively few technologies or tools

Continue reading »

How To Create A Content Marketing Strategy

If you haven’t heard the term “content marketing” – you soon will. The idea of content marketing is becoming more popular among marketing teams as a result of the growing influence of social media, but it has been around much longer than that. White papers, contributed articles, even infomercials are all forms of content marketing.

Continue reading »

How To Use Curation To Make Your Blog Better: Lessons From P ...

If you talk to most successful bloggers today, they will likely tell you that some part of the formula for their success has been their ability to adapt their blog to what people actually wanted to read and interact with instead of sticking to a closed vision of what their blogs should or could offer.

Continue reading »

The Rule of Recency – Why Updating Content Matters

A recent ad in the Washington Post takes aim at the Monster.com’s of the Internet who have taken away ad revenue from job classified ads (a cash cow for newspapers in the past).  The ad copy reads "The average job listing in The Post is 2 days old. The average job listing online is 2

Continue reading »
Pages:«123456789