BOOK LAUNCH: ePatient 2015 – 15 Surprising Trends Chan ...

Today I launched ePatient 2015 – 15 Surprising Trends Changing Healthcare, my newest book focused on the future of healthcare. It might seem like an odd project for me to launch – being a marketing guy. This is the unexpected story of why and how I did it (along with my co-author Fard Johnmar), and

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How LinkedIn, YouTube & Others Could Finally Cure Stupi ...

The greatest collection of human stupidity ever amassed sits on the Internet … and you probably encounter it every day. When you go online today, there is some great content – and a deluge of bad, useless or otherwise idiotic content. It is common knowledge that content creation online is exploding and that much of

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Marketing Advice From 15 Big Brands (And How To Write An eBo ...

There is a trick that only a handful of the most entrepreneurial wedding videographers know.  Thanks to advances in the speed of video editing technology, the process of editing has gotten much faster.  In response, a select group of talented videographers now promise that they will shoot your wedding, and edit a video version of

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A Guide To Overcoming The Myth Of Content Marketing

If there was a balloon made of KoolAid, I probably wouldn’t be able to resist popping it. KoolAid – aside from being a sugary drink that is deliciously bad for you, is also an analogy many of us use to describe a situation when everyone is blindly agreeing with an idea without questioning it.  This

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36 Quick Tips And Examples Of Great Content Marketing

Last week a wonderful piece of curated content marketing advice from 36 experts was published in advance of the largest global event dedicated to content marketing – Content Marketing World (CMW) in Cleveland, Ohio on September 10th. To create this collaborative book, my friend Lee Odden and his team reached out to a group of

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Content Curation: How To Use Content Marketing Without Being ...

There is a creation myth that we often hear when it comes to content marketing. It tells us that in order to provide value with the content we produce, we need to create answers to questions. We need to create continually updated events, articles, videos, or images. Create, create, create. But creation is hard. Not

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15 Big Brand Lessons From The 2013 Corporate Social Media Su ...

There are all kinds of ways to judge the quality of a conference. Some people look at the venue, or the number of attendees. Other look at the list of speakers, or the keynote presenters. Across the dozens of events I attend every year, I have seen or used almost all of these metrics myself.

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What An 80s Cult Hit Can Teach You About Curation …

In the 1987 cult hit film Mannequin, a chronically unemployed artist landed a job decorating a department storefront window after saving the owner’s life. His partner is a mannequin who comes life at night – and together they create storefront window displays that get people stopping in the streets. It’s a tale of fantasy, but

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How Do Big Brands Answer 16 Essential Social Media Questions ...

In just a few weeks, it will be time once again for one of my favourite marketing events of the year. No, it’s not the party-filled serendipity fest of SXSW, or the Las Vegas geek-pride gathering at CES. The event I’m talking about is all business … and that’s why it’s one of my top

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How To Choose A Great Blogging Platform That Won’t Shu ...

It can seem like a risky time to think about starting a blog. A mere two weeks after Twitter decided to shut down the blogging platform Posterous (just 10 months after acquiring it), Yahoo announced that they will purchase the popular blogging platform Tumblr for $1.1 Billion. The panic officially seems to be setting in,

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