Yoga Backlash, IMAX Announces VR Centers & How To Get V ...

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The past week featured no escape from the 24/7 US election commentary and it’s clearly going to get worse over the next several weeks, but the weekly ritual of curating stories for this email gave me a much-needed escape from all that hype, and yielded some great stories about a powerful new documentary about educating

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How Netflix Predicts Watching Habits, Awful Magazine Covers ...

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This week the Internet went crazy talking about how Brangelina split. Despite how important that “news” might be – it’s clearly not the kind of “non-obvious” story I have to share today. Instead, this week’s underappreciated marketing stories feature YouTube’s desperate plan to fix their longtime problem with comments, a glimpse into what Netflix might do

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Strange Korean Video Trends, How Fabergé Sells Luxury and I ...

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I am deep in the midst of writing the next edition of Non-Obvious and identifying new trends for 2017. The research has been leading me down some interesting paths as I curate this weekly email for you. You’ll see some of those emerge this week, in stories that take you inside the strange Korean social

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B2B Screenwriters, Instagram Travel Guides And The Most Anno ...

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Content featured big this week as new initiatives from GoPro and IBM both received a lot of coverage and discussion. Brands moving into content is nothing new, but the depth and importance of these forays into content are clearly getting bigger and bolder. In other news, the “Millennial Whoop” was sadly unavoidable as a consequence

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What Whole Foods New Brand Says About You (And Other Non-Obv ...

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In my quest for interesting ideas to share with you this week, I found several stories that really got me thinking. Dos Equis’ new search for a campaign spokesperson to replace Jonathan Goldsmith, the “Most Interesting Man In the World,” reminded me of just how beautiful and rare it was for brand to have a

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Google’s Stealth Incubator, Buzzfeed’s Secret, A ...

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My mind has been on startups and new ideas lately, as I spent most of this past week at Collision in New Orleans learning about what is new and listening to several dozen startup pitches. And so the stories this week are also influenced by this lens as I feature articles about Google’s latest move

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Fake Farms, Virtual Reality Tacos, Rise of Bootcamps and Why ...

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Want these insights before anyone else? Join my email list to receive a curated list of top non-obvious stories of the week and useful insights like these every Thursday – a full 24 hours before they are published on this blog!  Click here to subscribe >> Innovation challenges the way things have always been done –

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Why Instagram Reinvented Its Newsfeed, Racist Zip Codes and ...

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Want these insights before anyone else? Join my email list to receive a curated list of top non-obvious stories of the week and useful insights like these every Thursday – a full 24 hours before they are published on this blog!  Click here to subscribe >> For the past week, you’ve likely heard all about SXSW

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A Short And Hopeful History Of Social Media

Perspective

Social media has always been the home of meaningless indignation. What do you do when you’re angry about something no one else cares about? Share it on social media. So as we started to each find our own voices on a platform that could reach micro-audiences, the easy thing to do was to use it

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Batkid, Bollywood and the Rise Of Everyday Stardom

batkid sf

On the morning of November 15, 2013, most of San Francisco woke up with no idea that their city was about to be saved by a superhero.  The fact that this particular superhero happened to be less than four feet tall and was only five years old were details most of the city would only

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