How To Be A Thought Leader (And Other Stories)

The stories this week are wide ranging – as I share one about an admirable new effort from Grey Advertising to promote diversity and offer more transparency into the diversity of their team supported by a few other programs that will help drive more inclusion in an industry that often lacks it. Other stories include

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How To Build Trust In An Era Of Desperate Truth Seeking Cons ...

It is hard to get away from the feeling that we are being manipulated all the time. This week there were plenty of new stories of divisive characters losing their audience, brands trying new ways to be more truthful, and talk show host John Oliver trying to define reality itself. The theme this week is the

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LinkedIn Redesign, Whole Food’s Big Idea and Tech That ...

As you know, this weekly post is a collection of interesting stories, but today I was inspired to try something different. Rather than sharing individual stories, I’m going to make connections and instead share three themes with multiple stories, along with a collection of links to stories that caught my attention this week. In the

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Starbucks’ Mobile Crisis, Lego’s New Social Netw ...

Fascinating stories from the world of business this week included Lego’s bold move to finally create a safe social network online for kids, Starbucks’ growing pains from its mobile app that perhaps works too well, a new startup that will pay business travelers to skip the hotel mini bar to save money, and how augmented

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Professional Ghosting, Why We Prefer Serious Robots and the ...

A tequila maker cashing in on the craft drink phenomenon, the surprising reasons why vending machines are so popular in Japan, how drones are evolving to offer unexpected solutions and what Trump’s fake audiences should teach us about media consumption.   Those stories and a highly entertaining ad that will show you everything you need

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15 Non-Obvious Business Trends Shaping 2017 (Retail, Consume ...

Are you a member of the media? Visit our media kit to download a trend summary and more information about requesting an interview with Rohit >> This week I launched the seventh edition of my annual trend report featuring all of my research from throughout the year on trends. Many of you have already picked

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Yoga Backlash, IMAX Announces VR Centers & How To Get V ...

The past week featured no escape from the 24/7 US election commentary and it’s clearly going to get worse over the next several weeks, but the weekly ritual of curating stories for this email gave me a much-needed escape from all that hype, and yielded some great stories about a powerful new documentary about educating

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How Netflix Predicts Watching Habits, Awful Magazine Covers ...

This week the Internet went crazy talking about how Brangelina split. Despite how important that “news” might be – it’s clearly not the kind of “non-obvious” story I have to share today. Instead, this week’s underappreciated marketing stories feature YouTube’s desperate plan to fix their longtime problem with comments, a glimpse into what Netflix might do

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Strange Korean Video Trends, How Fabergé Sells Luxury and I ...

I am deep in the midst of writing the next edition of Non-Obvious and identifying new trends for 2017. The research has been leading me down some interesting paths as I curate this weekly email for you. You’ll see some of those emerge this week, in stories that take you inside the strange Korean social

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B2B Screenwriters, Instagram Travel Guides And The Most Anno ...

Content featured big this week as new initiatives from GoPro and IBM both received a lot of coverage and discussion. Brands moving into content is nothing new, but the depth and importance of these forays into content are clearly getting bigger and bolder. In other news, the “Millennial Whoop” was sadly unavoidable as a consequence

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