A Simple Marketing Lesson From The "Lingo Kid"

Sometimes the best lessons about marketing come from the most unexpected places. For a Friday post, I thought I would share two of the most amazing videos I’ve seen in a while that have nothing to do with blending anything. In fact, they are not even meant to be marketing videos at all. The videos

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Addictomatic Offers The Ultimate Ego Search

If you’re among the social media initiated, chances are you are Googling yourself more than once a day. In fact, you probably have Google alerts set up with your own name to notify you (and your ego) whenever anyone mentions you. It’s ok, you can admit it. As many of us build our digital profiles

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Marketing In The Age Of Disposable Email

Some guy named Bob probably hates me. I don’t know him and he doesn’t know me … but he’s the unfortunate registrant of Bob.com and has used his first name for his email address. Yup, you guessed it – that makes his email address bob@bob.com. That also happens to be the email address that I

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PNI: Introduction … Get Your Exclusive Download!

As part of The Official Reader’s Group for Personality Not Included, I just released a first look at the full introduction for the book on my Facebook group. If you’re not yet a member, you may want to join now so you can get access to exclusive content like this, and find out first about

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Be Part Of The Personality Not Included Book Launch On March ...

There are a lot of ideas for how to launch a book online. As I head toward launching* Personality Not Included this Friday, I’ve looked at most of them. Some authors create a group and ask all their contacts to all hit an online bookstore like Amazon at one time to create a surge in

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Everywhere Mag and the Arrival of the User Generated Magazin ...

As someone passionate about travel and the travel industry, I pay a lot of attention to sites that are out there.  Travel has long been an active industry online, whether you talk about people’s behaviour with increasingly booking travel online, or the slate of review and opinion sites that let people share their opinions about

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6 Reasons Twitter Rocks and Sucks Simultaneously At SXSW

If last year’s SXSW was Twitter’s coming out party, this year it achieved utility status.  A utility is something that is always on, and essential.  To lose it would be to thrust yourself into the dark ages.  Water, electricity, gas … and Twitter.  Sound like an exaggeration?  Not for anyone who has spent the last

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10 Easy Ways to Piss Off A Blogger (from SXSW)

At SXSW yesterday, I ran a "core conversation" called 10 Easy Ways to Piss Off a Blogger.  This year at SXSW, these aptly titled "conversations" were a type of speaking slot where there was a round table and the challenge of engaging people in a discussion about a particular topic.  Mine was one close to

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MicroSharing: Inside the One Trend Most Marketers Are Ignori ...

Not everyone is a content creator.  Open up any report of statistics on social media, and you will usually see some standard ratio of content consumers to content creators that typically ranges from 1 in 10, or less.  This means, on average, that in most communities less than 10% of the individuals in that community

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Why Brands Should Skip the "Conversation" on YouTu ...

My job is all about conversation.  Having one with clients and peers, and helping them have one with their customers.  To a degree, my own book is about conversations so this may seem like a strange observation coming from me … but I don’t see any point in publishing a video on YouTube and allowing

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