Are Customers Photoshopping Your Logo?

I remember about five or six years ago going through Coke’s brand guidelines for agencies in preparation for a project we were about to design for them.  It was a nearly 50 page document with details about everything from pantone colors, to reverse out instructions to where to place the trademark symbol in relation to

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Content Creation – More than just Blogs

Content creation online is exploding, with over 53 million people (or 44% of all Internet users) having created and posted content online in 2004 – according to a Pew Internet Study.  While the entire category of content creation sometimes seems hijacked by blogging and podcasting, another content creation activity is noted by this same report

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