What David Ogilvy Can Teach You About Good Manners

There are some things in business that no one really teaches you. It is the "instinctive" part of being a professional, and it mostly refers to little things. A powerful reminder of how important those little things are comes from the founder of the brand I work for, David Ogilvy, who said: "I always use

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The 12 Types Of "Social Media Experts" – Whi ...

There is a fundamental problem among social media experts today. Some people have argued that the problem lies with people who are rushing to call themselves an expert without having the necessary experience. Others create some sort of artificial metric to try and put some parameters around who should be allowed to call themselves an

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The Women Of Personality eBook: Second Edition Launches

About six months ago, I created an ebook based on a surprising truth that I had uncovered in the year since my book had come out. Over that time, I received emails from many people talking about how they had found Personality Not Included to be useful in solving their own marketing challenges. Within them

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The World Business Forum Highlights The Power Of Passion

Earlier today the World Business Forum, one of the largest business events in the world, kicked off at the Radio City Music Hall in New York City. It was a fitting venue to host a range of visionary speakers that could rightly be called "rock stars" for their varied achievements in the world of business.

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Manifesto For The Content Curator: The Next Big Social Media ...

Every hour thousands of new videos are uploaded online. Blog posts are written and published. Millions of tweets and other short messages are shared. To say there is a flood of content being created online now seems like a serious understatement. Until now, the interesting thing is that there are relatively few technologies or tools

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The Personality Project: Women of Personality

There are generally three kinds of ideas. The most popular two are the ones that you act on right away and those that you never do anything about. Those are the majority. Most of us love the third kind. Those are the ideas that are too big or complex or important to do quickly, but

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Interview: Personal Branding For The Millennial Generation

If there is one thing you can learn from Dan Schawbel, it's how to choose a niche and own it. He's a 20-something social media consultant for EMC as his day job, but over the past several years he has focused his blog and extracurricular work on becoming a personal branding expert for the millennial

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Career Survival Week 5/5 – Find Your Inner Entrepreneu ...

This post is the fifth of five in a series on this blog called "Career Survival Week." See the end of this post for links to the others. If it seems odd that I made it all the way through career survival week without mentioning entrepreneurship or striking out on your own to start a

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Career Survival Week 4/5 – How To Rock An Interview

This post is the fourth of five in a series on this blog called "Career Survival Week." See the end of this post for links to the others. In a previous role, I used to interview at least one person per week to handle overload and grow our team at a large ad agency in

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Career Survival Week 3/5 – Job Seeking 2.0

This post is the third of five in a series on this blog called "Career Survival Week." See the end of this post for links to the others. When it comes to looking for a new job, the rules are different to what they once were. Of course we all realize the power of technology

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