How MindValley Is Building the Next TED (Only More Useful)

This morning I watched an amazing TED video of flying robots that can operate autonomously and collaborate with each other at the same time. It is exciting technology … just the kind of thing you would expect to come out of a TED event. As I write this, the video (and its big finish where

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Likeonomics, Linsanity and Why The Oscars Really Matter

Jerry Weintraub, the producer of Ocean's Eleven, has a dirty little secret. When he talks about getting the first of the Ocean's movies made in 1998, he admits it had very little to do with the script and everything to do with the first two people that he convinced to agree to being part of

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5 Reasons All The Hype About .anything Domain Names Is Like ...

The land grab is officially starting. For the first time since the popularization of the Internet, the big news today is that ICANN is opening up the ability for the creation of new suffixes that come after the dot, such as .com or .org. The open application process lets any organization apply to be the

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What Steve Jobs Really Gave Us

A few weeks ago I was asked an interesting question about what inspires me.  As I thought about my answer, I realized that for me it isn't a person but rather an action that I find most inspirational.  The people around the world who have an idea and decide to do something about it deserve

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Facebook Bankruptcy: How (And Why) To Convert Your Personal ...

FINAL UPDATE: This process did not go as expected for me and there are several downsides to converting your profile to a page.  Read my update at the end of this post for why you may NOT want to do this before you make a decision – it includes some things I wish I knew

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A Promising Future For Branded Entertainment

If there is one sign of hope for the marketing industry as a whole, it is that no one really wants boring, one-way, shout-oriented interruptive marketing to survive. Social media is a natural ally in this fight, given its focus on fostering conversations and creating content, but what about the role of marketing as entertainment?

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5 Branding Secrets You Can Learn From Google

If you asked any designer, they would probably list Google's logo among the ugliest of any brand. In a world where it is en vogue to change logos and corporate positioning each time a new CMO starts his or her tenure – Google has not only held on to their ugly logo, but also made

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How Advertising Saved Art, Pixar And (Maybe) Creativity

There was a time when Pixar nearly went out of business. Yes, the studio that has been essentially printing their own money thanks to an unbroken string of hits like the Toy Story trilogy, Monsters Inc and Finding Nemo was not always so invincible. In the early 90s, Pixar was in danger of going bankrupt,

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Gilty Secrets: 10 Marketing Techniques From Today's Hot ...

To say that Gilt.com is on fire may be something of a understatement. The site, which features daily special sales of luxury products at discount prices is on track by some estimates to pull in $400 million in sales for the 2010 calendar year. The growth of Gilt.com has coincided with a shift in how

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What USA Network Knows About Branding That MTV Doesn't

The day that Michael Jackson died, I turned to MTV for the first time in several years. Like others in the so-called MTV Generation sandwiched between the youngest of Generation X and the oldestof Generation Y, I remembered growing up in the 80s with the battle cry of "I want my MTV!" On that day,

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