Quark skips integrating direct mail campaign with website

I got my second great direct mail piece today from Quark selling the features of their latest release, QuarkXPress 6.5.  They are a series of postcards, and each highlights a different feature of the software and explains it through targeted copy and testimonials aimed at print graphic designers with language like "No doubt about it. 

Continue reading »

eBay and Online Reputation Systems

Just a few weeks ago I got my blue star on Ebay.  Aside from signifying that I’ve now successfully bought or sold 50 pieces of junk – it also felt like validation in the purest kindergarten way.  Somebody likes me.  50 somebodies.  And they even said so when they rated me positively.  It also got

Continue reading »