Scariest Viral Marketing Campaign Ever

Movie marketing is always fun to watch, because in the midst of all the formulaic voice-overs in the same baritone predicting a hero or heroine finding "the one thing they never expected" … there is also a furious desire/necessity to do something different to connect with audiences and increase intrigue enough to get "bums in

Continue reading »

Getting the Domain Name You Always Wanted

Between 5 to 7 years ago, domain name registration was hot as a get-rich-quick scheme.  People were registering large groups of domain names, random acronyms, common words, brand names, and anything else they could think of in the hopes that a large organization would come along, need the domain name and pay thousands or even

Continue reading »

Quark skips integrating direct mail campaign with website

I got my second great direct mail piece today from Quark selling the features of their latest release, QuarkXPress 6.5.  They are a series of postcards, and each highlights a different feature of the software and explains it through targeted copy and testimonials aimed at print graphic designers with language like "No doubt about it. 

Continue reading »

eBay and Online Reputation Systems

Just a few weeks ago I got my blue star on Ebay.  Aside from signifying that I’ve now successfully bought or sold 50 pieces of junk – it also felt like validation in the purest kindergarten way.  Somebody likes me.  50 somebodies.  And they even said so when they rated me positively.  It also got

Continue reading »