Sneak Preview: Ogilvy PR BlogFeeds

As part of our sponsorship of tomorrow’s WE Media Conference in New York, we started thinking about how we could offer something of value to the conference attendees beyond a typical brochure about our services. The conference aims to explore the ways in which new forms of communication are changing the way that we converse

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Microsoft Losing Marketing Battle for Email Users

Hotmail is dying.  As I noted several months ago, my Hotmail account was the direct casualty of the coming of Gmail. There were even online eulogies.  Despite every reason to keep using Hotmail (I use their messenger client, run windows at work, even have a complete address book set up at my Hotmail account) –

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Sent from my Blackberry Wireless …

I read somewhere that Michael Jordan used to get $30,000 every time he sneezed. He wasn’t getting paid to sneeze, of course, that’s just how much he would make every microsecond of the day based on his annual dollars from salary and sponsorships. Much of it came from retail fashion (sports apparel) – an industry

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BlogDay2005

Yesterday was Blog Day 2005, a day when blogger Nir Ofir suggested everyone post a recommendation of 5 new Blogs (preferably, Blogs different from their own culture, point of view and attitude).  Looking at the list of posts about Blog Day, it was fascinating how far the idea travelled, from Ofir’s original posting on June

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Scariest Viral Marketing Campaign Ever

Movie marketing is always fun to watch, because in the midst of all the formulaic voice-overs in the same baritone predicting a hero or heroine finding "the one thing they never expected" … there is also a furious desire/necessity to do something different to connect with audiences and increase intrigue enough to get "bums in

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Getting the Domain Name You Always Wanted

Between 5 to 7 years ago, domain name registration was hot as a get-rich-quick scheme.  People were registering large groups of domain names, random acronyms, common words, brand names, and anything else they could think of in the hopes that a large organization would come along, need the domain name and pay thousands or even

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Quark skips integrating direct mail campaign with website

I got my second great direct mail piece today from Quark selling the features of their latest release, QuarkXPress 6.5.  They are a series of postcards, and each highlights a different feature of the software and explains it through targeted copy and testimonials aimed at print graphic designers with language like "No doubt about it. 

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eBay and Online Reputation Systems

Just a few weeks ago I got my blue star on Ebay.  Aside from signifying that I’ve now successfully bought or sold 50 pieces of junk – it also felt like validation in the purest kindergarten way.  Somebody likes me.  50 somebodies.  And they even said so when they rated me positively.  It also got

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