How Hot Dog Water Became The Hottest New Health Drink In Ame ...

Is your body in a state of “electrolyte imbalance”? If so, this ingenious new product might offer the perfect solution … for only $38 a bottle.

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How Brands Become Fixers Of Everything From Potholes To Fake ...

If brands start fixing problems – is it a short lived stunt or something more strategic? The examples of Country Time, Domino’s and Encyclopædia Britannica offer a few interesting examples.

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How To Reinvent A Brand: Lessons From Kodak, Blackberry and ...

What happens when legacy brands try and stay relevant? Sometimes it works and feels strategic, and other times it seems desperate and fails.

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How To Sue A Robot And What The TED Conference Is Really Lik ...

Should people be allowed to sue robots? What goes on at the highly exclusive global TED conference?

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Why We Love Fake Stories, Perfume That Smells Like Nothing A ...

Who should we trust? Why do millennials love perfume that barely smells? Should brands be allowed to erase their past?

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Gender At The Olympics, Diesel Sells Fake Products and Why A ...

Should women be allowed to race against men at the Olympics? What happens when a retailer decides to sell its own fake products?

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Why Leica Thinks Brand Transformation Is Overrated

This unearthed print ad for Leica shows that the most underappreciated brand strategy in the world might be knowing what not to change.

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Nokia Wants To Be Known For Digital Health And VR

Though most people still think of Nokia as a cell phone maker, that unit of their business was sold off to Microsoft years ago and the brand has slowly been focusing its attention elsewhere.

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IKEA Creates 72 Regional Versions Of Its Iconic Catalog … ...

From zooming in on kitchen photos (because Chinese kitchens are smaller than American ones) to changing the food that appears on tables to match regional palates, the catalog …

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How “The Backscratchers” Are Reinventing The Agency Mode ...

Back when I worked in the agency world, I remember the angst every time an unreasonable demand came in from a client without a “proper” brief.

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