Why Leica Thinks Brand Transformation Is Overrated

This unearthed print ad for Leica shows that the most underappreciated brand strategy in the world might be knowing what not to change.

Continue reading »

Nokia Wants To Be Known For Digital Health And VR

Though most people still think of Nokia as a cell phone maker, that unit of their business was sold off to Microsoft years ago and the brand has slowly been focusing its attention elsewhere.

Continue reading »

IKEA Creates 72 Regional Versions Of Its Iconic Catalog … ...

From zooming in on kitchen photos (because Chinese kitchens are smaller than American ones) to changing the food that appears on tables to match regional palates, the catalog …

Continue reading »

How “The Backscratchers” Are Reinventing The Agency Mode ...

Back when I worked in the agency world, I remember the angst every time an unreasonable demand came in from a client without a “proper” brief.

Continue reading »

The Surprising Brand That Won Big At Cannes

The most famous portraits in history are all painted from the torso up. That was the interesting insight from Ogilvy that led to this campaign for shoe polish brand Kiwi which recently won big at the Cannes festival. By commissioning artists to draw the bottom half of famous paintings like the Mona Lisa – this

Continue reading »

Brazilian Publisher Offers On-Demand Clever Captions For You ...

Sometimes it is hard to pick the perfect caption for your selfie, but Brazilian publisher Leya has a solution to help … and introduce you to some of their newest authors in the process. The brand launched a chatbot that will ask you about your photo and then suggest a quote from one of their

Continue reading »

Overrated Millennials And Why Brands Are Embracing Seniors I ...

Senior citizens now officially outnumber the young people in Taiwan, and there is a growing worldwide shift among brands to embrace older consumers instead of largely ignoring them in favor of their younger counterparts. This week’s stories feature brands in traditionally younger targeted industries like athletics and lingerie using older ambassadors. Meanwhile a new startup promises

Continue reading »

How To Be A Thought Leader (And Other Stories)

The stories this week are wide ranging – as I share one about an admirable new effort from Grey Advertising to promote diversity and offer more transparency into the diversity of their team supported by a few other programs that will help drive more inclusion in an industry that often lacks it. Other stories include

Continue reading »

Starbucks’ Mobile Crisis, Lego’s New Social Netw ...

Fascinating stories from the world of business this week included Lego’s bold move to finally create a safe social network online for kids, Starbucks’ growing pains from its mobile app that perhaps works too well, a new startup that will pay business travelers to skip the hotel mini bar to save money, and how augmented

Continue reading »

15 Non-Obvious Business Trends Shaping 2017 (Retail, Consume ...

Are you a member of the media? Visit our media kit to download a trend summary and more information about requesting an interview with Rohit >> This week I launched the seventh edition of my annual trend report featuring all of my research from throughout the year on trends. Many of you have already picked

Continue reading »
Pages:1234567...22»