Why Most Trends Don’t Matter (And 15 New 2014 Trends T ...

If you believe the typical trend declarations for 2014 – this is going to be the year of big data, wearable devices, and ubiquitous tablets. These are the facts we have heard over the past two months presented as big insights for the coming year. There are only a few problems with these so called

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The HSBC Story: How To Squander Great Advertising And Lose A ...

In case you hadn’t noticed, your bank wants to upsell you more services – and sometimes that’s not a bad thing. Unless your bank happens to be HSBC. There is a well known model in the financial industry for customer evolution that is based on lifetime customer value. If you deliver a great service and

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The 300 Year Old Female Entrepreneur Story You’ve Neve ...

“Started by a woman, in a time when women didn’t start companies.” These are the powerful first words that introduce the story behind a brand you probably forgot you have in your kitchen right now. Kikkoman is the #1 best selling soy sauce brand worldwide, in a category filled with syrupy competitors that can rarely

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What 7 Masters Of Persuasion Can Teach You About Behavioral ...

This past weekend one of the first ever conferences on consumer psychology and behavior focusing on marketing, sales and business strategy quietly took place in Stamford, Connecticut.  Before the September craziness of business events and corporate summits … Behaviorcon was intentionally different.  Created by best selling author Ramit Sethi and marketing and branding advisor Michael Fishman –

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How To Write An Open Letter Like Jeff Bezos

The open letter is an art form that not enough companies have learned to use effectively. This morning after the announcement that The Washington Post would be taken over by Amazon – one of the first commentary pieces to emerge was an open letter from Jeff Bezos to Amazon employees (published on The Washington Post

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What 5 Fake Ads Can Teach You About Great Marketing

Sometimes clients don’t buy great ideas. And sometimes creative people have great marketing ideas for brands they don’t work on. I have thought for years that the greatest marketing idea for Crayola would be to create their own series of coloring menus and crayons for kids, and sell them to restaurants on a monthly basis

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15 Big Brand Lessons From The 2013 Corporate Social Media Su ...

There are all kinds of ways to judge the quality of a conference. Some people look at the venue, or the number of attendees. Other look at the list of speakers, or the keynote presenters. Across the dozens of events I attend every year, I have seen or used almost all of these metrics myself.

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How Do Big Brands Answer 16 Essential Social Media Questions ...

In just a few weeks, it will be time once again for one of my favourite marketing events of the year. No, it’s not the party-filled serendipity fest of SXSW, or the Las Vegas geek-pride gathering at CES. The event I’m talking about is all business … and that’s why it’s one of my top

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10 Smart Ways TurboTax Helps Users Suffer Less

TurboTax is like the financial equivalent of anesthesia before a surgery … you know you are about to do something painful, but at least you can suffer a bit less.  Yesterday was tax day in America, and for millions of users of the most popular tax software – it was a little easier to get this

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Why Simplicity Saved Apple, But Couldn’t Save JCPenney

Simplicity always wins. If there is one lesson the modern business world teaches us, it is that complexity kills and simplicity wins. Apple, Flip Camera, Twitter, Uber, Walmart — all are examples of companies that owe their success at least in part to their ability to simplify a service or product to an extreme level.

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