How To Reinvent A Brand: Lessons From Kodak, Blackberry and ...

What happens when legacy brands try and stay relevant? Sometimes it works and feels strategic, and other times it seems desperate and fails.

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Why Everyone Wants To Sell Everything As A Subscription

The rise of subscription models and brands using them is leading to a reinvention in the nature of ownership and whether we even want to own our things anymore.

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How To Sue A Robot And What The TED Conference Is Really Lik ...

Should people be allowed to sue robots? What goes on at the highly exclusive global TED conference?

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Why We Love Fake Stories, Perfume That Smells Like Nothing A ...

Who should we trust? Why do millennials love perfume that barely smells? Should brands be allowed to erase their past?

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How Netflix Lawyers Delight The Internet By Having A Sense O ...

Earlier this week when Netflix sent a surprisingly human cease and desist letter to the folks who decided to create a “Stranger Things” themed popup bar without permission, people offered credit to their lawyers. It seemed to me like a better example of something that happens all too rarely in business: a brand deciding what

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The Mask That Displays Your Emotions In Real Time

Rather than wearing your emotions on your sleeve, a new product called the Hyperface lets you wear them on your face.

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IKEA Creates 72 Regional Versions Of Its Iconic Catalog … ...

From zooming in on kitchen photos (because Chinese kitchens are smaller than American ones) to changing the food that appears on tables to match regional palates, the catalog …

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Why Chief Marketing Officers Don’t Last

New research points to the fact that CMOs often suffer from vaguely defined job responsibilities and confusion between whether more strategic thinking or focus on commercialization (or a hybrid) is required.

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Google Launches Beautiful Tool To Teach Kids Online Safety

If you are a parent, one of the things that probably keeps you up at night is how to monitor your kids activity online and keep them safe from scams, cyberbullying or worse. This newly launched tool from Google looks to be a wonderful resource both for parents and also educators to teach kids everything

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