Victorinox and How To Use Powerfully Ordinary Videos For Mar ...

This 12 minute journey behind the scenes into how iconic Swiss Army Knives are made is a great reminder of the power of showing your work.

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What British Grocery Chains Can Teach Us About Delivering Re ...

Tesco and Morrisons are introducing small changes to create a retail experience that welcomes shoppers with autism or dementia.

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Cadbury Is The First Brand To Get Banned From Advertising To ...

Cadbury is the first symbolic advertiser to have ads banned, but the real target may be sugary processed foods that pretend to be healthy snacks.

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How To Reinvent A Brand: Lessons From Kodak, Blackberry and ...

What happens when legacy brands try and stay relevant? Sometimes it works and feels strategic, and other times it seems desperate and fails.

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Why Everyone Wants To Sell Everything As A Subscription

The rise of subscription models and brands using them is leading to a reinvention in the nature of ownership and whether we even want to own our things anymore.

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How To Sue A Robot And What The TED Conference Is Really Lik ...

Should people be allowed to sue robots? What goes on at the highly exclusive global TED conference?

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Why We Love Fake Stories, Perfume That Smells Like Nothing A ...

Who should we trust? Why do millennials love perfume that barely smells? Should brands be allowed to erase their past?

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How Netflix Lawyers Delight The Internet By Having A Sense O ...

Earlier this week when Netflix sent a surprisingly human cease and desist letter to the folks who decided to create a “Stranger Things” themed popup bar without permission, people offered credit to their lawyers. It seemed to me like a better example of something that happens all too rarely in business: a brand deciding what

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The Mask That Displays Your Emotions In Real Time

Rather than wearing your emotions on your sleeve, a new product called the Hyperface lets you wear them on your face.

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