How Whiskey Inspired The Making Of Likeonomics

The "fourth best island in the world" (according to National Geographic) isn't warm and rarely sunny. Yet the Isle of Skye is a celebrated part of Scotland and a popular tourist destination. If you ever happen to find yourself traveling there, one of the most popular places on the island is a unique distillery that

Continue reading »

What Paulo Coelho Can Teach You About Storytelling & Wri ...

Sitting in a hotel room tonight putting the finishing touches on a presentation I am giving today on storytelling, I got an irresistable update to a new blog post over on Tim Ferriss' blog featuring a podcast interview with one of my longtime inspirations as a writer – Paolo Coelho.  His book The Alchemist is

Continue reading »

How To Manage 1.4 Million People – 5 Questions with YU ...

No one writes a business book about leadership to help hungry children. Leadership, we usually read, is about having a grand vision. It is about the touchdown pass. No one wants to hear about the months you spent in the summer working out in the weight room. In our quarterly culture, fast results are the

Continue reading »

The Influential Marketing Book List – May 2011

Who has time to read books? We all should, but it's tough to know what is worth reading. As an author in the midst of writing a new book, I have a unique point of view on what I look for in great books. The Influential Marketing Book List will spotlight and review the best

Continue reading »

Likeonomics: A Book About Believability

This past weekend at the Mashable Connect conference in Orlando, I offered a sneak peek at my next book project which I recently signed a deal to complete with a new publisher (Wiley). The working title for the book is "Likeonomics" – a book on how to be more believable in the affinity economy. What

Continue reading »

The Influential Marketing Book List – April 2011

Who has time to read books? We all should, but it's tough to know what is worth reading. As a fellow author, I have a unique point of view on what I look for in great books. On the first Sunday of every month, the Influential Marketing Book List will spotlight and review several new

Continue reading »

Interview: 10 Insights On Enchantment With Guy Kawasaki

1. What is the big idea of Enchantment and how did you land on that word as the title? The big idea is that if you want to change the world, you need to enchant people. Inronically, the more innovative your product, service, or idea, the more you need to enchant people. As for the

Continue reading »

The Influential Marketing Book List – March 2011

Who has time to read books? We all should, but it's tough to know what is worth reading. As an Author myself, I have a unique point of view on what I look for in great books. On the first Sunday of every month, the Influential Marketing Book List will spotlight and review several new

Continue reading »

The Influential Marketing Book List – February 2011

Who has time to read books? We all should, but it's tough to know what is worth reading. As an Author myself, I have a unique point of view on what I look for in great books. This monthly feature will spotlight and review several new books relevant for marketers or people in business with

Continue reading »

How Indifferent Authors Might Kill Traditional Publishing

The eBook won’t kill publishing, but the traditional book and its indifferent author just might. There was a time when the stereotypical aspiring author with a big idea would go from publisher to publisher in search of a believing partner. Few books would make it through the editorial filter to get published, but those that

Continue reading »
Pages:«12345»