My Mantra

Helping brands and leaders be more influential
by embracing their humanity and personality.



- #1 Marketing Best Seller
- Shortlisted for 800CEORead 2012 Best Marketing/Sales Book Award

Every day amazing products fail, qualified candidates don’t get hired and world changing ideas die. The fact is, having the best resume or the strongest list of features doesn’t always guarantee success.  Welcome to the world of Likeonomics, where deals are made on golf courses, likeability often trumps competence and the most important skill anyone can learn is how to build deeper and more trusted personal relationships in business and life.

Likeonomics is book about how likeability is the secret to building real trust.  But it is NOT about just being nice.  By weaving together cutting edge psychological research with real life stories of everything from the shocking moment when Oprah gained the trust of a nation to the unusual tourism policies of the Bhutanese government, Likeonomics offers a convincing argument for why likeability matters more than ever in a social media enabled world.

Whether you are trying to grow your business, win an election or find your next job – and this book will help you do it.