A Basic Lesson On Marketing To The "Wego" (Web Ego ...

Raise your hand if you have heard the term "blego."  Ok, that’s probably not a good experiment since I can’t see you … but it’s an increasingly common word being used to describe the hyperactive egos of many bloggers.  It’s becoming a negative word, often referring to the qualities of some bloggers to be judgemental,

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The Complete Gallery Of Simpsons Movie Marketing

In what may go down in history as one of the biggest integrated movie marketing efforts in the history of Hollywood, the pre-promotion for the upcoming Simpsons Movie is in full swing right now.  Unlike many other Hollywood promotions, the marketing for the Simpsons movies is going beyond billboard and print, beyond television, and beyond

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Hellmann's Takes Search For "Real Food" Into ...

Today the Wall Street Journal published a piece about our upcoming branded entertainment campaign that we are officially launching tomorrow for Hellmann’s in partnership with Yahoo! Food.  Not surprisingly, the site is going to be supported by a large online ad buy across Yahoo and we are doing lots of related PR activities with the

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The Complete Guide to Short Term Blogging

One of the most challenging aspects of blogging that hold many companies and individuals back from jumping into starting their own blog is the ongoing commitment that blogs often require.  Creating a blog and posting frequently for a month – and then letting it slowly die is sadly common for corporate blogging initiatives.  Clearly starting

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Rebranding And Announcing A New Book Deal

This blog quietly turned two years old about two weeks ago – and though it was tempting to do a post just about that, there was a good reason for waiting.  Today I have two announcements – one relatively small and one relatively big.  The first small one, is that I have rebranded this blog

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US Government Uses Blog Summit to Foster Discussion on Pande ...

Consider this a fair warning – this week I will often be blogging about client work as I contribute to the Climate Response Blog.  As I head to London for that event, simultaneously our team has been spearheading a bold new initiative for the Department of Health and Human Services designed to engage bloggers in

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Rohit Bhargava: Social Media Today Podcast Just Launched!

Last week I was invited to do a podcast interview as part of the Social Media Today Weekly Podcast series being put together by Maggie Fox.  I am part of a group called the Social Media Collective which is a group of bloggers that write often about social media and it’s impact on business and

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Intel Launches Chinese Language Technology Blog

Intel, a current Ogilvy PR client, has just launched a new Chinese language blog focused on technology and is generating some great conversation through comments already.  Unfortunately, automated translation software cannot provide a coherent picture of the content yet – so you might be out of luck with getting much from the content of the

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6 Dream Features Of The Ideal Social Network For Your Family

Almost everyone I know is sharing photos online with family, and some more web savvy families have full groups set up online to correspond with other family members across the world.  Over the last few weeks, I have come across several social networks aimed at helping families to communicate with one another.  The solutions range

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A Manifesto for Microsponsorships

NOTE: THIS POST IS AN ENTRY INTO THE SVAMA MARKETING THOUGHT PUBLISHING CONTEST There is a gap in online marketing today. Despite the rising budgets being allocated to online advertising, the distribution of this money is not equal. Even as thousands of new blogs and social networks are created, the vast majority of online ad

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