Forrester Finds Consumers Think 84% Of Corporate Blogs Suck

Consider this piece of data that leads a new Forrester Research report (free registration required in order to download report): only one in six consumers (just 16%) trust company blogs. For believers in the power of social media, this just doesn’t seem right. After all, using a blog to put a more human face on

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The 30 Day Blog Makeover Project

Every blogger has the same list I do. A list of things they want to fix on their blogs, if only they had the time (or technical ability). For me, they range from small things like wanting the titles of my blog posts to be clickable, to bigger things like finally getting a real logo

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4 Ways Social Media Could Save The Arts

Last week I had the fortune to be part of an event that we should all care about. It was a meeting of the National Arts Marketing Project, a conference sponsored by the Americans for the Arts and designed to help art based organizations around the country use marketing to drive more engagement, subscriptions, and

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Unpacking The "Pepsi 25" Social Media Rebranding C ...

By now you may have seen some posts from several social media influencers (Peter Shankman, Chris Brogan, PSFK, Jason Falls among others) in the marketing and advertising field about Pepsi’s innovative new campaign being dubbed by many the "Pepsi 25" for their choice of 25 bloggers to single out and send three packages over the

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Buy My Second Book Today (And Save The World)

Ok, before I get into too much trouble – let me explain. Today is the release of a project that I am honored to be involved in, and you could arguably call my second book, though I am sharing author credit with 236 other authors I highly respect. The book is called Age of Conversation

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Ariana Huffington Shares 4 Secrets Of Creating A Successful ...

Yesterday at the MarketingProfs event, Ariana Huffington took the stage for a keynote presentation sharing some lessons she has learned about building a successful blog network with the Huffington Post. Though she definitely ignored my advice to speakers about spending some time at an event to get to know the attendees (she was barely off

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The Softer Side Of Measuring Social Media

How do you measure your social media efforts? How should you? Most people in the industry talk generally about measuring engagement as a concept and cite examples such as time spent on a site or number of comments, or inbound links as ways to track this. Others talk about ad equivalency (ie how much you

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How To Launch A Successful Blog In The First 90 Days

Starting a blog is not for everyone. There are lots of reasons not to blog, including having the time to keep a blog up to date, having something to say, and the fact that blogging is becoming an increasingly crowded space making it far tougher to stand out than it may have been in the

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The Great #080808 Beijing Olympic Twitter Campaign Catches F ...

Anyone who has been to enough events with social media creators knows that it is inevitable that people will find a way to connect and find one another. To a degree, Twitter first caught on from this need a year and a half ago at SXSW in 2007. I have witnessed it over and over,

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A Beijing Experiment: How To Feature Olympic Content On Your ...

I just landed in Beijing and will be spending the next two weeks here as part of the promotional efforts for what I have previously called my dream project, helping Lenovo to promote its Voices of the Summer Games site that features 100 Olympic athletes blogging their journies to Beijing and experiences at the Olympics.

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