Does time of day really matter?

A new report from eMarketer offers some new data in answering one of the most often asked questions in our industry: does time of day really matter for email marketing?  The report notes: 41% of Americans check email first thing in the morning 18% check email right after dinner 14% check email right when they

Continue reading »

Blogs and the Marketer's Quest for Brevity

This past weekend I went out to a local antique market to find a gentleman selling hundreds of old advertisements from magazines over the last 60 years, framed and mounted.  I bought one for a Hartmann Wardrobe Trunk … a great illustrated ad with more than a paragraph of descriptive copy.  In fact, all the

Continue reading »

Videoblogging – the next big thing?

From discussion boards and newsgroups to blogs to podcasting … new forms of content creation are evolving the user-contributed "DIY" model of the Internet.  I posted earlier about online photo albums as a symbol of the growth of content sharing online among the general online population.  Blogs and podcasting are part of this trend, which

Continue reading »

Video Blogging Resources & Information

Yahoo! Group on VideoBlogging – A large user community of videobloggers and a great way to uncover what’s new in the world of videoblogging. VLogging 101 – An online tutorial to creating your own Vlog FireANT – A popular online RSS video aggregator and media player Steve Garfield – Video Blog of a relatively well

Continue reading »