5 Marketing Lessons From Fast Company's Influencer Proj ...

Who is the most influential person online? That is the tantalizing question behind the Influencer Project, a brilliantly conceived marketing campaign from Fast Company magazine dedicated to getting people to engage with the idea of online influence and pass along their participation to their entire social networks. The Influencer Project is a simple site that

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The 12 Types Of "Social Media Experts" – Whi ...

There is a fundamental problem among social media experts today. Some people have argued that the problem lies with people who are rushing to call themselves an expert without having the necessary experience. Others create some sort of artificial metric to try and put some parameters around who should be allowed to call themselves an

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Consumer Reports & Consumerist Help Shoppers Bite Back

One of the most visible effects of the social media revolution is the relative power that is now in the hands of an individual consumer when it comes to spreading a positive or negative experience with your brand to hundreds, thousands, and even millions of people. Shoppers have a voice and it is now far

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The Women Of Personality eBook: Second Edition Launches

About six months ago, I created an ebook based on a surprising truth that I had uncovered in the year since my book had come out. Over that time, I received emails from many people talking about how they had found Personality Not Included to be useful in solving their own marketing challenges. Within them

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Palm Pre Misses Opportunity With Bollywood Hero Sponsorship

Earlier this month, the IFC channel launched a new three part mini-series called Bollywood Hero that featured the story of an American actor (Chris Kattan) who decides to leave Hollywood for Bollywood to become a leading man. The show aired in early August and has been replaying on the channel since then. I found it

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Newsflash: No One Cares About Your Blog

Many brands like to treat social media like a big party at the cool kids house. Everybody’s invited, and having a great time. The conversation is flowing and it’s the place that everyone wants to be. Eventually, you realize that your brand is not there yet, and someone (usually someone with a big title) decides

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Untangling Your Brand: 4 Marketing Lessons From Lost

Last night was the season finale of the TV show Lost – and just in case you haven't watched it and have it sitting on DVR waiting for you, don't worry … there are no spoilers in this post. Actually, though I'm an enthusiast of the show, the reason for this post isn't to gush

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Friday Poll: Do "Social Media Experts" Need A Blog ...

Earlier today I posed a question on Twitter about whether anyone calling themselves a "social media expert" should be required to have their own blog or at least contribute to a blog. It was inspired by the recent trend that many people have noticed of everyone who has ever visited a blog claiming that they

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How To Use Curation To Make Your Blog Better: Lessons From P ...

If you talk to most successful bloggers today, they will likely tell you that some part of the formula for their success has been their ability to adapt their blog to what people actually wanted to read and interact with instead of sticking to a closed vision of what their blogs should or could offer.

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Letter To The CEO: 6 Ways To Help Your Brand Survive In 2009

Several months ago, I was invited by Jeff Rohrs of ExactTarget to participate in a smart campaign they put together to get a few marketing minds to write a fictional "letter to the CEO" about what they would recommend to do differently in 2009. Jeff and his team have put all these suggestions together into

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