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Blogs, Podcasts & Vlogs Archive

How To Choose A Great Blogging Platform That Won’t Shut Down After A Year

It can seem like a risky time to think about starting a blog. A mere two weeks after Twitter decided to shut down the blogging platform Posterous (just 10 months after acquiring it), Yahoo announced that they will purchase the popular blogging platform Tumblr for $1.1 Billion. The panic officially seems to be setting in, as social conspiracy theorists already predict the doomed fate of Tumblr despite Yahoo’s promises to leave it untouched. Though a small minority have hope this acquisition could be good for Tumblr users, many others are afraid.

The timing couldn’t be more perfect for a new open source blogging platform called Ghost that is currently running its first Kickstarter campaign this week. The platform has been getting early rave reviews and is being developed by a team of veterans who have spent time working at WordPress, Firefox and Moo.com. Their team smartly wasted no time capitalizing on the uncertainty of Tumblr to share a declaration with their backers by that they will never sell out – a believable claim considering the Ghost platform is being founded as a nonprofit organization.

So if you happen to be considering where to host your own blog (or where to move an existing blog), the options may seem to be getting smaller and smaller. The best news about this flux in blogging platforms, though, is that most of them offer data portability – so you can take your work on a previous blog platform and move it easily to a new one if you need to. Looking at the big picture, it does seem that some fundamental shifts are evolving in the platforms that should make it easier to decide which platform to use – depending on your goals. Here’s a quick guide:

Affiliate Blogs (Blogger/Tumblr)

If your primary goal from blogging is to create content that will be monetized through running advertising of some sort, Blogger and potentially Tumblr (with the Yahoo integration) should allow easy options to integrate affiliate advertising into content. The challenge will be to create valuable content worthy of people reading, as it always is. The better the content, the more potential to make money from the related advertising.

Integrated Blogs (WordPress/Squarespace/Typepad)

Increasingly blogs are becoming just one element of a more integrated website and online presence either for companies or for individual’s personal brands. These integrated platforms are really build to allow anyone to create a full web presence, including a blog – and stand out as the best choices for most company websites or professional sites as well.

Pure Blogs (Ghost)

This final category is typically the one that sees the largest changes. There are always new boutique blogging platforms offering some interesting functionality and tailored for segmented groups. Ghost is one of the few that promises to start by developing a pure blogging platform and nothing else. It’s structure as a nonprofit organization also should help create differentiation.

Contributed Blogs (Open Forum/Forbes/LinkedIn)

One of the growing strategies that more brands will be embracing is creating their own blog networks of contributors. In some cases, this will create opportunities for individuals to start blogging under the banner of other more recognizable brands. The benefit is obviously in the ability to gain visibility and audience without starting from scratch. The danger is that the ownership of that audience is not your own – so the data can be lost or difficult to access.

The good news amidst all this competition is that the platforms mostly have gotten far less complex and far more user friendly than they have ever been. So choosing a good platform doesn’t have to be a stressful choice. At least you know that you can always migrate you blog to another platform if you need to.

How To Interview Anyone: 5 Lessons From Amazing Interviewers

How To Interview Anyone: 5 Lessons From Amazing Interviewers

One of the most popular forms of content creation today is interviews … but great interviews take a lot more than just coming up with a list of questions.  The sad fact is, not everyone who creates interviews to post online is actually good at doing them. So you might wonder, what do the people who ARE really good at…Read More >>

Yahoo's CEO And The Modern Believability Crisis

Yahoo's CEO And The Modern Believability Crisis

I don't actually have a degree in Irish Poetry. I share this because recently at a few events I may have mistakenly mentioned that I did. See, I studied English literature at Emory University in the late 90s. While there, I took exactly two elective classes specifically on Irish literature and as most people who study that field already know…Read More >>

What Paulo Coelho Can Teach You About Storytelling & Writing

What Paulo Coelho Can Teach You About Storytelling & Writing

Sitting in a hotel room tonight putting the finishing touches on a presentation I am giving today on storytelling, I got an irresistable update to a new blog post over on Tim Ferriss' blog featuring a podcast interview with one of my longtime inspirations as a writer – Paolo Coelho.  His book The Alchemist is a life changing experience for…Read More >>

10 Big Brand Lessons From The Corporate Social Media Summit

10 Big Brand Lessons From The Corporate Social Media Summit

Yesterday I spent the day at the Corporate Social Media Summit, a big gathering of some of the best minds in leading social media efforts on behalf of large corporate brands. The event was put on by the team at Useful Social Media – and that indeed was the theme of the day as panelists offered real case studies, answered…Read More >>

How Australia Uses Social Media To Celebrate Immigrant Experiences

How Australia Uses Social Media To Celebrate Immigrant Experiences

Australia has a unique problem that almost no other country in the world would be able to understand. With a population of just under 20 million people, the country is one of the few places on Earth that anyone might be able to describe as underpopulated. The vast distances most people must travel to get from their home countries to…Read More >>

5 Things I've Learned About Blogging After 6 Years

I am spending the end of this week surrounded by fellow bloggers at the annual Blogworld Expo in Las Vegas and it is one of my favorite events of the year both for the quality of the show and speakers as well as for the singular focus on blogging as a topic.  This year, I have the privilege of doing…Read More >>

5 Marketing Lessons From Fast Company's Influencer Project

5 Marketing Lessons From Fast Company's Influencer Project

Who is the most influential person online? That is the tantalizing question behind the Influencer Project, a brilliantly conceived marketing campaign from Fast Company magazine dedicated to getting people to engage with the idea of online influence and pass along their participation to their entire social networks. The Influencer Project is a simple site that gets you to register with…Read More >>

The 12 Types Of "Social Media Experts" – Which One Are You?

There is a fundamental problem among social media experts today. Some people have argued that the problem lies with people who are rushing to call themselves an expert without having the necessary experience. Others create some sort of artificial metric to try and put some parameters around who should be allowed to call themselves an expert and who should not….Read More >>

Consumer Reports & Consumerist Help Shoppers Bite Back

Consumer Reports & Consumerist Help Shoppers Bite Back

One of the most visible effects of the social media revolution is the relative power that is now in the hands of an individual consumer when it comes to spreading a positive or negative experience with your brand to hundreds, thousands, and even millions of people. Shoppers have a voice and it is now far stronger than the occasional review…Read More >>