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Online Moms and Travel Booking Online

On my way to a meeting in New York yesterday for a client in the travel industry, I started to consider the convergence of research reports that I have seen recently on both moms and travel booking online.  A Disney-commissioned audience segmentation I read some time ago noted the following key segments of moms: "Tech

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Online ad spending users are begging for

Apparently online real estate spending is set to more than double in 2005 to more than $1.8 billion dollars or approximately one in every six online ad dollars.  Thank god.  As anyone who has recently searched for real estate in any of the booming markets across the US will tell you, it’s not fun.  The

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Do you Gmail? Why Hotmail is failing …

I have a Gmail address.  In fact, most people in the web industry that I know are now using Gmail for their defacto personal email addresses.  About a year ago at this time, it was the ultimate cool factor.  A badge of honor among the techno-elite, Google’s invitation only viral strategy was driving people to

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Does time of day really matter?

A new report from eMarketer offers some new data in answering one of the most often asked questions in our industry: does time of day really matter for email marketing?  The report notes: 41% of Americans check email first thing in the morning 18% check email right after dinner 14% check email right when they

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Blogs and the Marketer's Quest for Brevity

This past weekend I went out to a local antique market to find a gentleman selling hundreds of old advertisements from magazines over the last 60 years, framed and mounted.  I bought one for a Hartmann Wardrobe Trunk … a great illustrated ad with more than a paragraph of descriptive copy.  In fact, all the

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Orbitz is down – CRM opportunity?

Orbitz.com is down – an extremely rare event for large ecommerce sites these days.  I’m sure there will be articles in the coming days about the real cost of this outage for Orbitz.  And at this point it’s still down with only their admission that "We are aware of the problem and are working to

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Videoblogging – the next big thing?

From discussion boards and newsgroups to blogs to podcasting … new forms of content creation are evolving the user-contributed "DIY" model of the Internet.  I posted earlier about online photo albums as a symbol of the growth of content sharing online among the general online population.  Blogs and podcasting are part of this trend, which

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Video Blogging Resources & Information

Yahoo! Group on VideoBlogging – A large user community of videobloggers and a great way to uncover what’s new in the world of videoblogging. VLogging 101 – An online tutorial to creating your own Vlog FireANT – A popular online RSS video aggregator and media player Steve Garfield – Video Blog of a relatively well

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Quark skips integrating direct mail campaign with website

John Cleese Connects with IT Managers in Viral Online Film