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Announcing a Blog Social Network Experiment

Connecting with an influential group of individuals is a necessary component of every viral marketing campaign.  In any social network, there are the groups of individuals Malcolm Gladwell calls the "Mavens" – who will evangalize a point of view to all in the network because they believe in it or because they think it is

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The Personal Reputation Tourism Phenomenon

I love the concept of financial tourism – a term referring to the act of logging into an electronic bank account to "visit" your money … just to check and verify that it’s still there.  But what about personal reputation tourism — the idea that some Internet users are spending minutes each day, hours each

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Social Networks and Blogs to Save a Life

The response over the past few days in support of Shari has been immense across the Blogosphere — a stunning example of the power of this new consumer generated world to rival and even surpass traditional media outlets in reach and influence.  To help visualise this sphere of influence, Valdis Krebs has kindly provided a

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Shari Needs Our Help

Shari Kurzrok, a friend and colleague of mine is in need of an immediate liver transplant over the next few days or else she will die.  Please help by visiting the blog we set up for her at http://helpshari.typepad.com and spreading the word across the PR and Advertising community and beyond.  Excerpt from the blog:

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The Power of Random for Marketers

Random is the New Order — Welcome to a life less orderly. As official soundtrack to the random revolution, the iPod Shuffle takes you on a unique journey … Lose control. Love it. If Seth Godin is right about every marketer needing to tell a story (to help consumers believe their own lies) – then

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Professional Blogs Versus Personal Blogs

As part of planning for a client project, I spent some time on a whole bunch of blogs that I would ordinarily never visit … mommy blogs.  The phenomenon of Moms (and Dads for that matter) going online to blog about their daily experiences with parenthood is growing.  There have been a few reports about

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RSSvertising, Newspaper's Last Hope

About 2 years ago, I probably installed my first popup blocking software.  And I always remember The Washington Post as the last straw which drove me to find and install it.  At the time, the popups on the site were so distracting to the user experience, I could barely get through a paragraph before the

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Google Announces a Revolution in Search Marketing Relevance

Here’s an interesting thought: advertisers and publishers working together to feature the most relevant ads to the user rather than focusing on the spiraling cost curve to drive internet advertising.  Wouldn’t that result in a dramatic decrease in the us-versus-them mentality plaguing all facets of the advertising industry in connecting with customers?  The gang at

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The Permanence and Reliability of Blogs as Sources

Chasing the Idea of i-CGM

Across blogs, podcasts, online photo galleries, vlogs, or any other form of consumer generated media (CGM) that you can think of – there is lots of press about how this is empowering individuals to connect to others … a new form of many to many communication signified by the evolution from broadcasting (one to many)

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