The Ultimate Business Question: Are We Having Fun?

This weekend I found myself glued to a two hour piece of promotional television that I usually avoid desperately. The FOX network was having a special recap of their 25th Anniversary of producing entertainment programming. Amidst the 120 minute recap of over 140,000 hours of programming hosted by Ryan Seacrest (of course!) – there were

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How Case Studies Can Set You Up To Fail

My life would be a lot easier if I loved case studies. After all, they are all around me. In our agency, we produce case studies for our most successful work. Clients share case studies of previous work or industry standards with us all the time. In the educational world case studies are plentiful, and

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How Whiskey Inspired The Making Of Likeonomics

The "fourth best island in the world" (according to National Geographic) isn't warm and rarely sunny. Yet the Isle of Skye is a celebrated part of Scotland and a popular tourist destination. If you ever happen to find yourself traveling there, one of the most popular places on the island is a unique distillery that

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The Upside of Being Ordinary And Obvious

How much time do you spend trying to be ordinary or obvious? Probably not a lot. In fact, most marketing people actively avoid talking about the ordinary or obvious qualities of their business. Instead we spend days in creative brainstorms trying to create new messages find that brilliant unique thing that no one else has.

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50 SXSW 2012 Panels Worth Getting Excited About

Here's a sad fact about SXSW – at any given time there are at least 16 other talks, events or meetups that you could be attending besides the one that you do make it to.  That's assuming you even make it to any events at all.  But whether you are ambitiously aiming to make it

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What Paulo Coelho Can Teach You About Storytelling & Wri ...

Sitting in a hotel room tonight putting the finishing touches on a presentation I am giving today on storytelling, I got an irresistable update to a new blog post over on Tim Ferriss' blog featuring a podcast interview with one of my longtime inspirations as a writer – Paolo Coelho.  His book The Alchemist is

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Honda Masters The Art of Marketing Timing

Every year at the start of the new year there is something that most of us do without realizing it. It is related to making new year's resolutions, but it is more about sequencing your long term goals into the order in which you want to achieve them. One example might be saying to yourself,

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I Like You, But Not That Way: How Retailers Lose & Win B ...

"3D Catalog" is a phrase you will see in a few articles about the retail industry these days. Unfortunately, it's not a cool new interactive augmented reality thing. This is a term that describes the fears of many real life retailers who are afraid of becoming a place where consumers just go to touch and

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2012 Edition: 15 Marketing and Business Trends That Matter

Let me tell you a little secret.  I look forward to putting together an annual trend report the same way that some people look forward to having Turkey for Thanksgiving dinner. I realize that may sound a bit strange, but ever since I did my first trend recap last year I was hooked.  This year,

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The Best & Worst Marketing From BlackFriday + CyberMonda ...

The fact that most retailers use the term "doorbuster" to describe their best deals from this weekend should tell you everything you need to know about the frenzied few days of retail activity that traditionally follows Thanksgiving day in America. Despite futile protests from lots of unfortunate retail workers who had to give up parts

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