5 World Changing Ways To Avoid BS And Be More Believable

I was on a short flight from NY back to DC yesterday and opened a copy of the NY Times to find a full page ad with the simple declaration “Marketing is BS.” Beneath that attention-grabbing headline, Adobe called this “Myth #1” as part of their campaign to speak to marketers and business people about

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Why Every Debate Matters (Hint: It’s NOT The Economy, ...

Dayton, Ohio is a battleground city in a battleground state, just like my home state of Virginia. I am in Ohio this morning to speak at a business conference, and all around the signs of this electoral battle are front and center here. Billboards promote politicians and key issues. Television ads aim to influence voters

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3 Reasons Why Likeability Will Decide The Next US President

It is just a few hours after the first US Presidential debate, and the media blitz is on to declare a winner. Most media give Romney the edge, and share the many ways he gained in the polls. On the CNN likeability poll, Romney came out with 46% of voters watching the debates feeling that

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How Personal Relationships Will Make (Or Break) The Future O ...

For Nate Dern, the unlikely path to acting micro-stardom would come from a simple three letter catchphrase that most people would barely consider a word. As the artistic director of the Upright Citizens Brigade Theater in New York and a sociology PhD student at Columbia University, Nate had spent years auditioning for different roles. In

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What Madonna Knows (And NFL Refs Don’t) About Pleasing ...

It was quite a scene last night. On Monday Night Football, on the final play of a game between the Green Bay Packers and the Seattle Seahawks, a ball was simultaneously caught by two guys. As they struggled for it in the end zone, the Green Bay player appeared to have it – which would

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The Surprisingly Simple Secret of Social Advertising

There is a military technique described by the acronym LTD which you should know about. It stands for Laser Targeting Designators and it is basically a laser light source which is used to designate a target. In other words, by "lasing targets" – you put a marker on something so that when you shoot at

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Why Usability & Usefulness Are Cool Again

Not a lot of people know this, but 2002 I did my Masters Thesis on the topic of web usability. It was the "appfication trend" of its day … a topic that every business was talking about and spending more and more money to get right. Jakob Nielsen was a household name in web development

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The Best And Worst Of London 2012 Olympic Marketing Roundup

NOTE – To see a full visual roundup of the best and worst marketing, visit my London 2012 Olympic Marketing – Best & Worst Pinterest Board. As the world turn its attention to the Games in London today, I'll have to indulge my Olympic passion from afar this time around.  I've been a lover of the Olympics

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12 Big Trends Transforming The World Of Retail Right Now

Last week I had the chance to deliver a keynote presentation at a merchandising event put on for some of the largest retailers in the US by the trade association Shop.org.  I shared some trends built upon consumer behaviour and incorporating some startups that are getting a lot of attention right now.  I don't share

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The Problem With Curiosity

Curiosity isn't just for cats or cartoon monkeys. In fact, it may be one of the most powerful marketing forces that exists in the world today (and one I even wrote a guide for using several years ago).  Thanks to a combination of our natural human urges and what constitutes a "breaking story" in today's

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