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Why Trend Predictions Suck (And How To Fix Them)

The first time I wrote about trends, I was inspired by bullshit. I remember reading an article with a headline that promised “5 Trends That Will Change The Future.” The first trend on the list was “Mobile Usage Will Continue To Rise.” That was the moment when I understood deeply why so many people mistrust … Read more

Scientists Regrow Teeth, Americans Need Chaos and Why Your Next Flight Might Be Delayed On Purpose | Non-Obvious Insights #181

This week the dual themes of selfishness and unselfishness emerged in the stories I’m sharing below. On the selfish side – Instagrammers sharing tone deaf posts about the Bahamas, a study finding a disturbing portion of America simply wants to destroy things and the dire side effects of Amazon’s quest for faster delivery. On the … Read more

5 Awesome (And Slightly Scary) Technology Stories You Should Know

Most weeks I tend to focus on stories about our culture, but this week my curation led more consistently toward technology with a wide range of articles about innovations, discoveries and new research. In the stories below you’ll find everything from human-animal embryo research to the cure for baldness. They may awaken your imagination or perhaps … Read more

6 Marketing Lessons From Ed Sheeran

There is a moment during a show at the Austin City Limits where Ed Sheeran finally starts to perform his biggest hit at the time: Shape of You. About 10 seconds into the performance, he breaks a guitar string. Watching what he does next is a master class in stage presence, preparation and perhaps the … Read more

Is Social Media Making It Impossible To Grow Up?

It should be a basic human right to remember the past with fondness as being better than it actually was. Unfortunately, for today’s generation of young people, this may already be impossible. “Can one ever transcend one’s youth if it remains perpetually present?” asks author Kate Eichhorn. As they grow up online, an underappreciated side … Read more

The Best Creative Ideas From Cannes

All week I have been reading stories of award winning creative advertising from Cannes (see all the winners here), and so I wanted to share several insights this week from a few of my favorite award winning campaigns this year. Encouraging Black Travelers To #GoBackToAfricaFor years chants “go back to Africa” have been used by … Read more

How Travel Inspires Better Thinking

It was a delight this week to see my friend Philippe Brown interviewed about the work he does to create luxury travel experiences for his clients. His insights on the importance of crafting the anticipation of travel, AI-enhanced experiences, using video game design to create a dramatic arc for travel and the role of behavioral … Read more

Why Powerpoint Isn’t The Problem (And It Never Was)

Powerpoint doesn’t deserve your contempt. The problem with Powerpoint is that many people abuse it or use it in lazy ways – and their presentations (and audiences) suffer. This week Microsoft announced they are adding a bunch of new features, including AI-enabled presentation coaching that will make suggestions to help you get rid of those … Read more

Prosperity Preachers, HBO’s “Feel Terrible” Hit And Why Your Vacation May Worsen Climate Change

Why HBO’s Chernobyl Is The Feel-Terrible Hit Everyone NeededLike over six million viewers I have been completely engrossed in the storytelling of this startlingly accurate hit mini-series about the 80’s era nuclear disaster. The lessons for today are profound and despite casting that oddly seems to avoid any actual Russian actors in lead roles, the five episode series is … Read more

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#1 WSJ & USA Today Bestselling Author

Rohit is the author of 10 books on trends, the future of business, building a more human brand with storytelling and how to create a more diverse and inclusive world.

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