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Rohit In a lively discussion of all the judges as part of the Caples Awards that I was in New York last week to help judge – one of the topics of conversation turned to the composition of today’s multidiscipline agency teams. With the trends towards integrated marketing and agency consolidation in the industry, what many … Read more
For a woman, the perfect handbag is an illusion worth chasing. Handbags are not functionality, they are an expression of style and personality. As a result, they are almost sacred. From my numerous voluntary (and involuntary) discussions on the subject with many women, I have uncovered that there are five brands of handbags that are … Read more
Imagine if online media outlets only ran advertising that they agreed with? Of course, this level of censorship would never be tolerated (or legal), however blogs hold a special distinction when it comes to running advertising. As a blog owner, you have complete control over what ads you display. Unfortunately, the most prevalent form of … Read more
We have been living in an interruption culture. Many authors, including Seth Godin, have rightly pointed out the pitfalls of interruption marketing in this environment. Grabbing the consumers attention with interruption and hoping for engagement is a dying model. Consumer respond to messages that are relevant, and are presented at a relevant time. Timing is … Read more
A recent print ad from Sun about the Fire X4100 server is modeled on a Playboy centerfold spread and features images of the server and quotes on the data sheet such as "I’m petite and powerful with plenty of room for cables." The ad drives users online to www.sun.com/sweetdreams as a landing page to learn … Read more
I had a chance to spend some time on the beta version of Yahoo Mindset, an intent driven search tool offering an interesting new model for search based on a user’s intent (or mindset) at the time of searching. The engine poses two opposing ends of the spectrum: researching and shopping. While one is a … Read more
I was just thinking earlier this week about a strangely typical experience I was having regarding business dysfunction and how perfect it would be for Dilbert. Aside from viewing daily interactions as opportunities for blog posts, I see them as fodder for a Dilbert comic strip. But wouldn’t it be great if Dilbert (or Scott … Read more
In the beginning, Yahoo was a directory of links to websites. I was tempted to write that it was "just" a directory of links, but at the time when it was launched, that was something the online world needed — worthy of more than just a "just." Today Yahoo announced their partnership with Tivo, taking … Read more
The world of agencies is an insecure one. Industry pubs talk about new ideas and campaigns, and for every one there is a team of people wishing they came up with it. Many creative agency talent are a client loss away from looking for their next job, and they know it. To be in this … Read more
Google has mastered the power of the Beta release. They have equated the term "Beta" with the idea of exclusivity so strongly that to be invited by Google to become a Beta tester of a service is the ultimate sign you are a technology insider. Other online services themselves have Beta testers – and in … Read more
Non-Obvious Thinking is my upcoming book about the 4 secrets of becoming a non-obvious thinker - coming 09/24!
Rohit Bhargava is a trend curator, founder of the Non-Obvious Company and the 3-time Wall Street Journal bestselling author of ten books.
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Rohit is the author of 10 books on trends, the future of business, building a more human brand with storytelling and how to create a more diverse and inclusive world.
