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Rohit One of the biggest hurdles that online publishers have faced in trying to make money from content has been the lack of a single standard for micropayments. While services like Paypal have made strides in popularizing a form of digital cash, micropayments of less than 1 cent still remain impossible online. As a result, sites … Read more
I remember about five or six years ago going through Coke’s brand guidelines for agencies in preparation for a project we were about to design for them. It was a nearly 50 page document with details about everything from pantone colors, to reverse out instructions to where to place the trademark symbol in relation to … Read more
You’re interested in sharing your insights into communications challenges and issues with the world. That’s a great start. But are you really ready to take on the responsibility a weblog brings? Because it isn’t one you should take on lightly. Writing a successful weblog is a time-consuming affair … This initial welcoming and warning is … Read more
If there is one takeaway from two recent Yahoo acquisitions, it’s certainly that they believe in the social computing phenomenon of tagging. Through buying Flickr, Upcoming.org and deli.cio.us – they have brought strong players in the social bookmarking revolution that have witnessed amazing growth over the past few years under the same roof. Clearly, this … Read more
One of the most engaging and talked about ads in recent months was the Sony Bravia ad where they sent 250,000 coloured balls down the streets of San Francisco and filmed them as a metaphor for the amazing colour viewers will get from their latest technical innovation in digital television viewing (Color like no other). … Read more
With all of the attention devoted to the many new ways that consumers are finding to avoid advertising, from Tivos to popup blockers, one interesting result of the explosive growth of personal media is the phenomenon of the consumer as advertiser. One popular example is when Joe Jaffe created a Nike spot with the hanging … Read more
I was looking at the "99" after the number of blog posts in my Typepad login screen and thinking to myself that I should do something significant for this 100th post. Though I feel a bit like a proud first time parent talking about particularly loud baby burp (ie – I care, but noone else … Read more
I’m in San Francisco working on a client project where we are targeting the business to business audience of IT Managers and CIOs. It is an interesting audience category because of the relative importance of influencers and distribution of the IT purchasing decision across many levels of an enterprise. As such, it’s also a particularly … Read more
The rising popularity of online travel planning has made every element of the organizing experience easier from research and coordination to deal-seeking and booking. Over time the big online travel agencies (OTAs) like Orbitz and Expedia have even gotten better at allowing users to organize more complex itineraries including multiple destinations, hotels and rental cars … Read more
About a month ago, I read about VW releasing a new microsite as part of their marketing for the new Passat where they would include 120 short videos produced by 5 different production companies to highlight the 120 "not-so-standard" new features on the car. Over the last few months, there have been lots of other … Read more
Non-Obvious Thinking is my upcoming book about the 4 secrets of becoming a non-obvious thinker - coming 09/24!
Rohit Bhargava is a trend curator, founder of the Non-Obvious Company and the 3-time Wall Street Journal bestselling author of ten books.
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Rohit is the author of 10 books on trends, the future of business, building a more human brand with storytelling and how to create a more diverse and inclusive world.
