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Marketing with Blogs

Blogs are about sharing a real voice.  An honest voice.  And honest voices have steadily lost their place as marketing and advertising today has become much more about "advertainment."  The Superbowl, the world’s shining example of Advertainment is just two short weeks away.  Yet blog marketing, done right, offers the chance to add something that … Read more

Intelligent TV and Online Communities

There is a battle going on in the world of television.  On one side are the lovers of "intelligent" TV.  Shows like Lost, West Wing, 24, and others that require a level of concentration and intelligent involvement in the story lines.  On the other side, is "Darnell" TV – reality shows (often created by Mike … Read more

Media Bias and the Redskins Bandwagon

The Redskins are hot in DC this week.  Just about everyone who doesn’t already have a team allegiance is on the bandwagon now that they have won their first playoff game, and face the NFC’s #1 ranked team on Saturday.  I’ve loved the Redskins since I was a kid, even waking up at 7am on … Read more

TrendSpot: The Rise of Human Search Filters

The Trend:The same perceived lack of structure on the web that originally led Jerry Yang to create the first Yahoo Internet Directory is causing one of the most prevalent trends online today, the rise of human search filters.  Search engines are getting more sophisticated as algorithms get refined for every new spammers trick – to … Read more

Aquafina Asks Consumers to Film their New Year's Resolution

Along with the new year comes the new year’s resolution, and marketers tired annual attempts to make their own products and services a part of that resolution.  But the best resolutions are the easiest to keep, and what could be easier than the universal piece of dieting advice almost every "guru" offers … drink more … Read more

The New US Airways Missed WOM Opportunity

As part of the merger between US Airways and America West airlines announced in November last year (2005), they had an intriguing new decision to make about the beverage brands that they served on their flights.  America West had Pepsi and Budweiser, US Airways had Coke and Miller.  Over the past decade, both brands in … Read more

Sports Fans and the Anti-You Website

Few causes polarize and fire up people like supporting their sports teams, no matter the sport.  While the passion of supporting a team is strong, hatred often proves to be stronger.  People are most vocal when it comes to the things they agree with – a truth that drives politics, advocacy groups, sports, and yes … Read more

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Rohit is the author of 10 books on trends, the future of business, building a more human brand with storytelling and how to create a more diverse and inclusive world.

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