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Rohit In my del.icio.us account I have a tag for "public relations," one for "public_relations" and another one for "pr." The problem is, I mean all of these to be the same tag – but right now they are separate. Now extend this phenomenon across millions of other tagged links and you will get a sense … Read more
After the first day of the Search Insider Summit I had the chance to listen to some forward thinking minds in the world of search and spend some time chatting with many peers about the state of search in the marketing mix and how they see this world evolving. After this first day of the … Read more
Below is the presentation on the Human Side of Search that I gave today at the Search Insider Summit here in Keystone, Colorado (right click image or link to download PDF): UPDATE – The MP3 version of this presentation is now live. The concepts outlined in this presentation are also further explored in three previous … Read more
Everyone is an expert in something, as the powerful old tagline from Seth Godin’s Squidoo initially promised when the site launched. Squidoo is one of a number of sites that are tapping into these distributed pockets of expertise in an effort to help individuals benefit from the skills and knowledge of one another to find … Read more
One of the most popular portal sites today started with a list of Jerry Yang’s favourite sites. As Jerry grew his directory of sites into the megaportal of Yahoo – he also gave birth to an idea that was copied across the Internet. Then Google came along and Yahoo’s directory suddenly became a tool for … Read more
As more and more content gets posted online by organizations and individuals, the barriers to finding the content that truly matters are getting higher. Search algorithms are valuable for helping to sort through this information, but unfortunately the automated approach can only go so far and falls short when it comes to less well recognized … Read more
As a soccer lover, and marketer – I have to admit I paid almost as much attention to the advertising and marketing during the Cup as I did to the actual matches. Yesterday Jonah Bloom of Ad Age published a wonderful roundup of all the World Cup advertising battles and pointed to the big winners, … Read more
As part of a self service egovernment initiative in Virginia, anyone who has any type of traffic (or criminal) charge in one of the many counties across Virginia has the option to log onto https://www.courts.state.va.us to see details of their case and pay a fine rather than go to court. On the surface, this is … Read more
It was only a matter of time before smell became a marketing tool. Along with human scientific advances following from the groundbreaking mapping the human genome was the ability to crack the code on the genome of smell. And once this code was cracked, replicating smells in automated ways became possible. Recent reports from Tokyo … Read more
Visiting the PopTech blog I came across a link to this hilarious video spoof of the Mac ads that brilliantly counter the same messages Apple is sending with an equally powerful message that plays to PC users. Mac users love the simplicity, speed, style, and integrated software products that come with their machines. But PC … Read more
Non-Obvious Thinking is my upcoming book about the 4 secrets of becoming a non-obvious thinker - coming 09/24!
Rohit Bhargava is a trend curator, founder of the Non-Obvious Company and the 3-time Wall Street Journal bestselling author of ten books.
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Rohit is the author of 10 books on trends, the future of business, building a more human brand with storytelling and how to create a more diverse and inclusive world.
