SHRM 2018 and the Reinvention Of Human Resources

How can you engage employees and what will the role of HR be in the future? The key is to spend less time managing talent and more time reinventing culture.

Continue reading »

How Brands Become Fixers Of Everything From Potholes To Fake ...

If brands start fixing problems – is it a short lived stunt or something more strategic? The examples of Country Time, Domino’s and Encyclopædia Britannica offer a few interesting examples.

Continue reading »

Customers Are Not Always Right (And Sometimes Don’t De ...

We used to believe the customer was always right, but in a world where customers are behaving worse than ever, is this really still true?

Continue reading »

How To Reinvent A Brand: Lessons From Kodak, Blackberry and ...

What happens when legacy brands try and stay relevant? Sometimes it works and feels strategic, and other times it seems desperate and fails.

Continue reading »

How Twitter Is Killing Our Culture (And Why We Probably Won& ...

Why do we find useless ramblings from famous people so appealing? Twitter exploits our desire and need to be “in the know” and it may be killing our culture.

Continue reading »

Why Everyone Wants To Sell Everything As A Subscription

The rise of subscription models and brands using them is leading to a reinvention in the nature of ownership and whether we even want to own our things anymore.

Continue reading »

How To Sue A Robot And What The TED Conference Is Really Lik ...

Should people be allowed to sue robots? What goes on at the highly exclusive global TED conference?

Continue reading »

Extinct Animal Zoos, Ungendered Baby Names And How To Save S ...

Can social media be saved? Why are ungendered baby names so popular? Are men or women more mistreated at work?

Continue reading »

Selfie Medicine, Luxury Marketing And How To Get Paid To Wat ...

What is the secret to being less distracted? Would share a selfie with your doctor? What is the biggest trend in luxury marketing?

Continue reading »

Black Mirror Predicting Reality, Coke Uses Blockchain And Sp ...

What if your social score controlled your life? Is Spotify ready to be the next Netflix? How is Coke using blockchain?

Continue reading »
Pages:1234567...138»