Sneak Preview: Rembrandt TV Ad to Break on Desperate Housewi ...

In a rare move, I am actually posting two days in a row about real client projects (I know, it’s shocking).  For those who know me and this blog, I don’t often talk about client work – mainly because our corporate blogging policy prevents it, and much of our work is either confidential or we

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The 5 Reasons Some User Interfaces Suck on Purpose

Once upon a time I used to focus my efforts on helping my clients create great user experiences.  I even wrote a Masters level thesis on User Interfaces and the user experience.  Somewhere along the way, I realized that my real passion was in marketing – but those days of architecting usable interfaces comes in

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R-E-S-P-E-C-T: The Secret of Success for "24"

Add to: | blinklist | del.cio.us | digg | yahoo! | furl | rawsugar | shadows | netvouz As just about everyone knows, the season premiere of the best show on television kicked off for two nights straight on last night and Sunday night with the first four episodes.  Serial dramas are hot right now,

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Are you Going Beyond Tabasco?

I like my food spicy.  The problem is, for most restaurants – it just doesn’t pay to make food really spicy.  If it is, a large number of customers will send it back, and once you’ve added the spices, you can’t remove them.  So the safe solution for most restaurants is to offer a way

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The Metropolitan Opera's Big Marketing Experiment

This weekend I headed to the movie theater to see A Night at the Museum, and before the film there was preview for the Metropolitan Opera’s new initiative — Saturday Matinees Live in HD at local theaters around the world.  I have to admit, what first caught my attention in the trailer was the multiple

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A Recap of 2006 on Influential Interactive Marketing

Let’s start with a warning … this is the "clip show" post where I recycle a lot of old material so if that causes you extreme pain, please close this window now and come back tomorrow.  For all the rest of you, it’s the holidays and a quick glance around the marketing blogosphere will show

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Quantcast Offers Free Audience Data on 20 Million+ Sites

Yesterday I had a chat with Konrad Feldman, one of the co-Founders of a company called Quantcast that quietly launched an online measurement tool about two months ago which is currently in beta mode.  The tool is one of the first free resources I have seen focused on offering a complete picture of audience composition

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Deck the Halls with … Duct Tape?

You may not realize it, but duct tape may just be one of the most essential lifestyle products in the United States.  What we all know about duct tape is it’s reputation as a tool that along with a swiss army knife can be used to fix just about anything.  In an effort to inform

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Ideas for Marketing with Fantasy Games Online

On Friday last week, there was a great piece by Julia Beizer in the Washington Post Express about a different category of fantasy games that offer an alternative to Fantasy Football.  Now officially giving up on my Fantasy Football team after losing my two star players in back to back weeks to season ending injuries,

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Using YouTube to Launch a Global Movement: The Story of Free ...

Add to: | blinklist | del.cio.us | digg | yahoo! | furl | rawsugar | shadows | netvouz The rise of phenomenally viral videos on YouTube is happening every day now, ranging from the silly to the funny.  Recently I came across the Free Hugs video posted above on YouTube less than two months ago

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