Fly Derrie-Air Proves Newspaper Advertising Still Works (Sor ...

A few weeks ago the Philadelphia Inquirer and a few other local papers in the Philly area launched a very interesting mock advertising campaign for a new airline called "Derrie-Air" which was proposing the revolutionary new business model of charging air passengers based on the combined weight of their luggage and themselves. The site describes

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10 Easy Ways to Piss Off A Blogger (from SXSW)

At SXSW yesterday, I ran a "core conversation" called 10 Easy Ways to Piss Off a Blogger.  This year at SXSW, these aptly titled "conversations" were a type of speaking slot where there was a round table and the challenge of engaging people in a discussion about a particular topic.  Mine was one close to

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Notes From the Twitterbowl: The Top 3 Strategic Super Bowl A ...

Last night during the big game, I joined a large group of marketing and social media types to share some live thoughts about the Super Bowl ads through Twitter (sending them to the @superbowlads user account).  The aptly named "Twitterbowl" consisted of lots of folks live rating ads and sharing some feedback about the ads

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Ironweed Films and The Secret of Repackaging That Works

Would you join a book of the month club?  How about taking the packaged tour to see the sights at a new travel destination instead of exploring them on your own?  There was a time when I didn’t understand why anyone would choose something like that.  After all, if you can have all the fun

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Influential Marketing Blog Featured in Wall Street Journal

Many of you may have already caught this yesterday, but this blog was cited in the Recommended Reading  section of the Wall Street Journal yesterday in an article by Keith Huang.  As Jay Berkowitz from Ten Golden Rules shares on his team blog, my blog was one of 60 resources that they recommended to the

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Barbie Fights the Tyranny of Toy Packaging

This past weekend, my son had his third birthday – a great moment in fatherhood for me because it’s really the first birthday where he gets really cool toys that Daddy can spend an entire Sunday afternoon playing with.  I think I speak for all Dads when I say Baby Einstein doesn’t really do it

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What Most Social Networks Do That People Hate …

I sign up for a lot of social networks.  Part of my job involves reviewing new sites and knowing what is being launched and as a result I end up signing up for 2-3 new sites a week.  Of course, I don’t actively use all those sites – but for those that I have signed

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The Complete Gallery Of Simpsons Movie Marketing

In what may go down in history as one of the biggest integrated movie marketing efforts in the history of Hollywood, the pre-promotion for the upcoming Simpsons Movie is in full swing right now.  Unlike many other Hollywood promotions, the marketing for the Simpsons movies is going beyond billboard and print, beyond television, and beyond

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Live Earth Includes DC, Thanks To The Native Americans

Today might be the largest simultaneous social marketing event ever staged – as Live Earth concerts light up stadium stages on 7.5 stages on 7 continents.  In case you’re wondering, the "0.5" stage is right here in DC.  The concert taking place now is at the American Indian Museum after they offered their venue for

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Is Keeping Your "Classic" Version a Necessity?

Launching a site quickly around an idea to claim a first mover advantage is rapidly becoming a mantra for new Web 2.0 startup sites.  As new social networks and other types social media tools on websites pop up – many are simply exploring an idea quickly to see if it sticks, and aiming to put

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