Why Taco Bell is Getting Multicultural Marketing Wrong

Taco Bell has long had what I consider to be one of the best advertising taglines in the fast food industry – "Think Outside the Bun."  In just four words, they have managed to capture the entire essence of the brand and it’s place in the fast food landscape in a way that not only

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Verizon Launches Local Casting Call for Fios Fanatics Film

Add to: | blinklist | del.cio.us | digg | yahoo! | furl | rawsugar | shadows | netvouz The first time I learned about Verizon’s new FiOS service was not online (though they have a great site), but at a festival event near where I live in Virginia.  At the event they had the typical

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A Gallery of Marketing and PR in Second Life

The virtual world has been getting a lot of coverage in the real world these days.  Second Life is becoming the new poster child for the rising popularity of avatars and virtual personalities that real people are taking on, and every day it seems there is a new development that causes those in marketing and

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Snakes on a Plane Viral Campaign Misses the Multicultural Ma ...

I came across an interesting viral campaign for the upcoming movie "Snakes on a Plane" where users can go online and enter names to have a personalized viral message sent to someone spoken by Samuel L. Jackson.  I have seen this viral talking idea before, such as with the "7 days left" campaign for The

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5 Case Studies in Reinventing Book Marketing

Add to: | blinklist | del.cio.us | digg | yahoo! | furl | rawsugar | shadows | netvouz A quick look at any marketing industry publication over the last few weeks will yield more than a few examples of how authors and publishers are getting smarter about marketing.  As more and more outlets compete for

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The Carnival of Marketing at Influential Interactive Marketi ...

Thanks to all for their patience while I pulled together this week’s Carnival of Marketing over the holiday weekend (in the US).  The posts from this week range from new great content online, such as TEDTalks, to new ideas like the Earthboards or marketing in SecondLife, to highlighting several posts from newer blogs out there

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YouthNoise.com and Teens Changing the World

When I give presentations to Social Marketing folks, one of my favourite statistics is this interesting point: In the aftermath of Hurricanes Katrina and Rita, 13 million Americans made donations to relief efforts online and 7 million set up their own hurricane relief efforts using the internet. (Pew Internet) Think about that for a second. 

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Why Marketing to Millennials is not Impossible

Last week on Friday I participated in a panel on marketing to millennials (the generation born in the 80s and 90s) as part of the Digital Media Conference.  Unlike some other panels I’ve seen in the past which can get a bit insular with everyone offering the same opinion – the group collected for this

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Earning a Masters of Bzz Administration

Earlier this week I had the chance to participate in BuzzAgent’s first "MBA" program designed as an education course for Agency folks on how to work with BuzzAgent.  This is another step in BuzzAgent’s evolution from a model that competes with agencies to one that embraces them.  Agencies handle the creative and strategy, BuzzAgent works

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Coke Has to Make Every Drop Count

Last week Mark Ritson of the Design Bulletin shared an insightful view of the Cola Wars between Coke and Pepsi.  Rather than focusing on battle between Coke and Pepsi, Mark rightly illustrates how Pepsi has won the war by successfully diversifying its brand to represent more than just the carbonated beverage category.  Coke is still

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