The Death Of Gender (And What It Means For Marketing)


There are plenty of signs that the way we have typically described gender may be dying before our very eyes. In Austria last year, the winner of Eurovision’s popular song contest was a 26 year old drag queen with a beard named Conchita Wurst. Earlier this year, Sweden officially became the first country to add

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What Coke Can Teach McDonald’s About Love


I should have loved McDonald’s ambitious Super Bowl ad promoting the idea that customers could pay with “lovin’” instead of cash. Any marketer should.  It’s bold, innovative, and takes a stand.  McDonald’s believes we should be nicer to each other and have a little more fun. What could be a better brand message than that?

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Batkid, Bollywood and the Rise Of Everyday Stardom

batkid sf

On the morning of November 15, 2013, most of San Francisco woke up with no idea that their city was about to be saved by a superhero.  The fact that this particular superhero happened to be less than four feet tall and was only five years old were details most of the city would only

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How To Be Kinder To Retail Workers This Holiday Season


I could tell you that it’s a misconception that marketers spend a lot of time trying to figure out how to sell more stuff to more people every holiday season. Of course, I’d be lying. Every holiday season, brands scramble to find new ways for people to excitedly part with their money is in full

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Rainbow Loom vs. Silly Bandz – Why One Marketing Fad O ...


The carpet in my living room this weekend was covered with hundreds of tiny rubber bands. The bands are part of an addictive new toy kit called Rainbow Looms that let kids create their own woven bracelets out of these small rubber bands. Invented by a Chinese immigrant dad of two teenage daughters, the product

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What 7 Masters Of Persuasion Can Teach You About Behavioral ...


This past weekend one of the first ever conferences on consumer psychology and behavior focusing on marketing, sales and business strategy quietly took place in Stamford, Connecticut.  Before the September craziness of business events and corporate summits … Behaviorcon was intentionally different.  Created by best selling author Ramit Sethi and marketing and branding advisor Michael Fishman –

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Get A Free Copy Of My Newest eBook … Always Eat Left H ...

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I want to give you a free copy of my new ebook … but I don’t want you to keep it.* Let me tell you why. On June 18, my newest ebook will be released and I am writing it for an audience that may not include you. Unless of course you happen to be

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ePatient 2015: A New Research Report On The Connected Patien ...


The FDA might be accidentally brilliant. Every now and then for the past several years, that thought has crossed my mind. Without context, it may seem like a strange conclusion to make about any government agency. For anyone who was there in DC on November 12, 2009 when the FDA held their first public hearing

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7 Magical Marketing Lessons From Disney World


Disney World isn’t just a magical place for families or kids.  It’s also pretty magical for marketers too.  The Disney Institute has been around for more than two decades teaching business people from any industry how to apply techniques that have been honed at Disney Parks over years and years.  Last week as I took

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5 Things For Marketers To Love About The New Myspace


Myspace is back, and you’re probably already thinking about the best jokes you can share about its return. It’s hard to remember a brand launched with such dramatically low expectations as MySpace – but if my first experience using the new site is any indication, the new Myspace may be more important for brand marketers

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