Are you Going Beyond Tabasco?

I like my food spicy.  The problem is, for most restaurants – it just doesn’t pay to make food really spicy.  If it is, a large number of customers will send it back, and once you’ve added the spices, you can’t remove them.  So the safe solution for most restaurants is to offer a way

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The Metropolitan Opera's Big Marketing Experiment

This weekend I headed to the movie theater to see A Night at the Museum, and before the film there was preview for the Metropolitan Opera’s new initiative — Saturday Matinees Live in HD at local theaters around the world.  I have to admit, what first caught my attention in the trailer was the multiple

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A Recap of 2006 on Influential Interactive Marketing

Let’s start with a warning … this is the "clip show" post where I recycle a lot of old material so if that causes you extreme pain, please close this window now and come back tomorrow.  For all the rest of you, it’s the holidays and a quick glance around the marketing blogosphere will show

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Quantcast Offers Free Audience Data on 20 Million+ Sites

Yesterday I had a chat with Konrad Feldman, one of the co-Founders of a company called Quantcast that quietly launched an online measurement tool about two months ago which is currently in beta mode.  The tool is one of the first free resources I have seen focused on offering a complete picture of audience composition

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Deck the Halls with … Duct Tape?

You may not realize it, but duct tape may just be one of the most essential lifestyle products in the United States.  What we all know about duct tape is it’s reputation as a tool that along with a swiss army knife can be used to fix just about anything.  In an effort to inform

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Word of Mouth and the Churi Wala: Marketing in India, Part I ...

Shopping in India can be a bewildering experience.  Aside from the completely westernized shopping megamalls that are popping up all over large cities here, there are still thousands of stalls, streetside vendors, underground markets and bazaars selling just about everything imaginable.  Lajpat Nagar in Delhi is one of these types of places, full of stores

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Ideas for Marketing with Fantasy Games Online

On Friday last week, there was a great piece by Julia Beizer in the Washington Post Express about a different category of fantasy games that offer an alternative to Fantasy Football.  Now officially giving up on my Fantasy Football team after losing my two star players in back to back weeks to season ending injuries,

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Using YouTube to Launch a Global Movement: The Story of Free ...

Add to: | blinklist | del.cio.us | digg | yahoo! | furl | rawsugar | shadows | netvouz The rise of phenomenally viral videos on YouTube is happening every day now, ranging from the silly to the funny.  Recently I came across the Free Hugs video posted above on YouTube less than two months ago

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Dove's Evolution of Beauty Campaign Goes Viral on YouTu ...

Dove’s Campaign for Real Beauty has been one of the most talked about campaigns of the year, earning praise from people in the advertising world, as well as from real consumers for representing something different to the typical fashion advertising.  By focusing on the distorted perception of beauty that much of the fashion industry is

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Verizon Launches Local Casting Call for Fios Fanatics Film

Add to: | blinklist | del.cio.us | digg | yahoo! | furl | rawsugar | shadows | netvouz The first time I learned about Verizon’s new FiOS service was not online (though they have a great site), but at a festival event near where I live in Virginia.  At the event they had the typical

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