What Most Social Networks Do That People Hate …

I sign up for a lot of social networks.  Part of my job involves reviewing new sites and knowing what is being launched and as a result I end up signing up for 2-3 new sites a week.  Of course, I don’t actively use all those sites – but for those that I have signed

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The Complete Gallery Of Simpsons Movie Marketing

In what may go down in history as one of the biggest integrated movie marketing efforts in the history of Hollywood, the pre-promotion for the upcoming Simpsons Movie is in full swing right now.  Unlike many other Hollywood promotions, the marketing for the Simpsons movies is going beyond billboard and print, beyond television, and beyond

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Live Earth Includes DC, Thanks To The Native Americans

Today might be the largest simultaneous social marketing event ever staged – as Live Earth concerts light up stadium stages on 7.5 stages on 7 continents.  In case you’re wondering, the "0.5" stage is right here in DC.  The concert taking place now is at the American Indian Museum after they offered their venue for

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Hellmann's Takes Search For "Real Food" Into ...

Today the Wall Street Journal published a piece about our upcoming branded entertainment campaign that we are officially launching tomorrow for Hellmann’s in partnership with Yahoo! Food.  Not surprisingly, the site is going to be supported by a large online ad buy across Yahoo and we are doing lots of related PR activities with the

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6 Useful Social Media Tools and Sites For Women

When it comes to social media tools, most are not gender specific.  That’s a good thing, as it means they can be uniformly useful for everyone, but it’s a sign of evolution when more specifically targeted sites start to appear.  It happened with websites and now the same seems to be happening with several new

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Is Keeping Your "Classic" Version a Necessity?

Launching a site quickly around an idea to claim a first mover advantage is rapidly becoming a mantra for new Web 2.0 startup sites.  As new social networks and other types social media tools on websites pop up – many are simply exploring an idea quickly to see if it sticks, and aiming to put

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6 Dream Features Of The Ideal Social Network For Your Family

Almost everyone I know is sharing photos online with family, and some more web savvy families have full groups set up online to correspond with other family members across the world.  Over the last few weeks, I have come across several social networks aimed at helping families to communicate with one another.  The solutions range

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Flat Whites in DC: Why Thinking Outside Your Region Matters

There is a restaurant in the Washington DC area called Cassatts which is the only location in all of DC where you can get a flat white.  For most people that might not mean much, but for anyone who has lived in Australia or New Zealand, the thought of starting a morning without your flat

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4 Trends That Signal the Future of Online Retail

In the industry I work in, it’s easy to get overly passionate about all of the new sites emerging every day that fit into this Web2.0 classification the industry has created.  The majority of these sites are willing to trade short term revenue for the prospect of building up a user base.  New users have

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The Indian Film Festival, Permanence and the Internet

Last night I had the chance to attend the opening of the Indian Film Festival here in LA, which opened with a film called Provoked featuring Aishwarya Rai and Naveen Andrews.  The film tackles the difficult topic of domestic violence and is based on a true story.  After watching the story being told and thinking

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