10 Easy Ways to Piss Off A Blogger (from SXSW)

At SXSW yesterday, I ran a "core conversation" called 10 Easy Ways to Piss Off a Blogger.  This year at SXSW, these aptly titled "conversations" were a type of speaking slot where there was a round table and the challenge of engaging people in a discussion about a particular topic.  Mine was one close to

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Notes From the Twitterbowl: The Top 3 Strategic Super Bowl A ...

Last night during the big game, I joined a large group of marketing and social media types to share some live thoughts about the Super Bowl ads through Twitter (sending them to the @superbowlads user account).  The aptly named "Twitterbowl" consisted of lots of folks live rating ads and sharing some feedback about the ads

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Ironweed Films and The Secret of Repackaging That Works

Would you join a book of the month club?  How about taking the packaged tour to see the sights at a new travel destination instead of exploring them on your own?  There was a time when I didn’t understand why anyone would choose something like that.  After all, if you can have all the fun

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Influential Marketing Blog Featured in Wall Street Journal

Many of you may have already caught this yesterday, but this blog was cited in the Recommended Reading  section of the Wall Street Journal yesterday in an article by Keith Huang.  As Jay Berkowitz from Ten Golden Rules shares on his team blog, my blog was one of 60 resources that they recommended to the

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Barbie Fights the Tyranny of Toy Packaging

This past weekend, my son had his third birthday – a great moment in fatherhood for me because it’s really the first birthday where he gets really cool toys that Daddy can spend an entire Sunday afternoon playing with.  I think I speak for all Dads when I say Baby Einstein doesn’t really do it

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What Most Social Networks Do That People Hate …

I sign up for a lot of social networks.  Part of my job involves reviewing new sites and knowing what is being launched and as a result I end up signing up for 2-3 new sites a week.  Of course, I don’t actively use all those sites – but for those that I have signed

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The Complete Gallery Of Simpsons Movie Marketing

In what may go down in history as one of the biggest integrated movie marketing efforts in the history of Hollywood, the pre-promotion for the upcoming Simpsons Movie is in full swing right now.  Unlike many other Hollywood promotions, the marketing for the Simpsons movies is going beyond billboard and print, beyond television, and beyond

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Live Earth Includes DC, Thanks To The Native Americans

Today might be the largest simultaneous social marketing event ever staged – as Live Earth concerts light up stadium stages on 7.5 stages on 7 continents.  In case you’re wondering, the "0.5" stage is right here in DC.  The concert taking place now is at the American Indian Museum after they offered their venue for

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Hellmann's Takes Search For "Real Food" Into ...

Today the Wall Street Journal published a piece about our upcoming branded entertainment campaign that we are officially launching tomorrow for Hellmann’s in partnership with Yahoo! Food.  Not surprisingly, the site is going to be supported by a large online ad buy across Yahoo and we are doing lots of related PR activities with the

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6 Useful Social Media Tools and Sites For Women

When it comes to social media tools, most are not gender specific.  That’s a good thing, as it means they can be uniformly useful for everyone, but it’s a sign of evolution when more specifically targeted sites start to appear.  It happened with websites and now the same seems to be happening with several new

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