5 Case Studies in Reinventing Book Marketing

Add to: | blinklist | del.cio.us | digg | yahoo! | furl | rawsugar | shadows | netvouz A quick look at any marketing industry publication over the last few weeks will yield more than a few examples of how authors and publishers are getting smarter about marketing.  As more and more outlets compete for

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Understanding the Mom Blogger Revolution

Add to: | blinklist | del.cio.us | digg | yahoo! These days everyone is talking about blogs going "mainstream" with marketers using them, authors creating them, and even celebrities using blogs to share their thoughts about anything and everything.  Yet a quiet revolution that has been slowly taking shape online is the rise of mom

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Earning a Masters of Bzz Administration

Earlier this week I had the chance to participate in BuzzAgent’s first "MBA" program designed as an education course for Agency folks on how to work with BuzzAgent.  This is another step in BuzzAgent’s evolution from a model that competes with agencies to one that embraces them.  Agencies handle the creative and strategy, BuzzAgent works

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Why Yahoo Tech Looks Like "CNET For Women"

Amplified by the launch today of their new and improved homepage design today, Yahoo has steadily been marketing their Yahoo Tech section to marketers, advertisers and site visitors.  Despite being missing from their new left primary navigation – the site has an interesting positioning in the world of tech and consumer electronics information.  Many of

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A New Way of Sharing Patient Opinions Online

The phenomenon of Internet users sharing their opinions about products and services online is well into the mainstream now, with large etailers like Amazon.com encouraging customer reviews, sites like TripAdvisor asking travellers to review lodging in destinations around the world and  ratings systems for buyers to evaluate sellers on sites like ebay and others.  Online,

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Take the Multilingual Challenge: Globalize Your Blog

One of the things I have noted over the past year of blogging is that this blog receives a significant amount of traffic from locations outside of the US.  Intended or not, this blog has a global audience.  But like most of my fellow bloggers based in a single country, I don’t do much to

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In Search of Photopedia …

Like most other parents of a one and a half year old, my house is filled with books.  Picture books, soft books, waterproof books, popup books, touch and feel books, or Dr. Seuss books.  You name the type of kids book, and we probably have one lying around somewhere.  But even in this home library

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Aquafina Asks Consumers to Film their New Year's Resolu ...

Along with the new year comes the new year’s resolution, and marketers tired annual attempts to make their own products and services a part of that resolution.  But the best resolutions are the easiest to keep, and what could be easier than the universal piece of dieting advice almost every "guru" offers … drink more

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The Perfect Handbag

For a woman, the perfect handbag is an illusion worth chasing.  Handbags are not functionality, they are an expression of style and personality.  As a result, they are almost sacred.  From my numerous voluntary (and involuntary) discussions on the subject with many women, I have uncovered that there are five brands of handbags that are

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Read On – Why Print Magazines will Survive

I have been involved in enough campaigns to know that I am not my target audience.  Now that I have passed from my 20s into the 30s, I can no longer claim to understand teenagers and get away with it.  But just because I am not the target audience doesn’t mean there isn’t a value

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