The Perfect Handbag

For a woman, the perfect handbag is an illusion worth chasing.  Handbags are not functionality, they are an expression of style and personality.  As a result, they are almost sacred.  From my numerous voluntary (and involuntary) discussions on the subject with many women, I have uncovered that there are five brands of handbags that are

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Read On – Why Print Magazines will Survive

I have been involved in enough campaigns to know that I am not my target audience.  Now that I have passed from my 20s into the 30s, I can no longer claim to understand teenagers and get away with it.  But just because I am not the target audience doesn’t mean there isn’t a value

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Online Moms and Travel Booking Online

On my way to a meeting in New York yesterday for a client in the travel industry, I started to consider the convergence of research reports that I have seen recently on both moms and travel booking online.  A Disney-commissioned audience segmentation I read some time ago noted the following key segments of moms: "Tech

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Lessons in Online Marketing to Busy Moms

MarketingSherpa released a case study today about how Gymboree revised their website to better meet the needs of busy moms shopping for children’s clothing online.  Some interesting lessons in here for any campaign targeting moms, including: Moms are multi-tasking at certain times of the day – "moms are so busy that they’re hopping online as

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Content Creation – More than just Blogs

Content creation online is exploding, with over 53 million people (or 44% of all Internet users) having created and posted content online in 2004 – according to a Pew Internet Study.  While the entire category of content creation sometimes seems hijacked by blogging and podcasting, another content creation activity is noted by this same report

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Statistics about Parents & Moms Online

Below is a list of helpful resources all about parents online, including who they are and how to reach them: Report on Parents Online – published in 2002 from Pew Internet Child and Family Web Guide – List of resources online compiled by researchers at Tufts University (primarily about child development) Purchasing power of Moms

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Bugaboo markets strollers online to parents

While in New York this weekend, I passed an interesting bus stop poster with a picture of a unique looking baby stroller, and the URL http://www.bugaboodaytrips.com – nothing else.  As a new parent, I buy the same crap all parents do.  Graco stroller, Baby Bjorn, those new plastic baby food containers (because glass jars are

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