What Whole Foods New Brand Says About You (And Other Non-Obv ...

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In my quest for interesting ideas to share with you this week, I found several stories that really got me thinking. Dos Equis’ new search for a campaign spokesperson to replace Jonathan Goldsmith, the “Most Interesting Man In the World,” reminded me of just how beautiful and rare it was for brand to have a

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Why Ugly People Make Less, Emoji Sculptures, CBS Bets On Sta ...

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I have been on the road again this week, first in Miami speaking to a smart group of senior marketers at The Marketing Forum – and then in Atlanta for a private event with the Coca-Cola team behind the pioneering Journey digital magazine. The experience reminds me again how lucky I am to get the

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Microhotels, Holographic Toys & Why CVS Walked Away Fro ...

Insight-Holotoys

The news of this past week was filled with highly anticipated announcements like Oculus Rift finally launching its first consumer VR headset and the expected fanfare surrounding the release of the new Batman vs. Superman movie. Amidst these big moves, the more interesting stories this week came from quiet experiments like Google’s attempts at building its own

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Automaker Appreciates Women, Virtual Reality Happy Meals And ...

Insight-HappyGoggles

Want these insights before anyone else? Join my email list to receive a curated list of top non-obvious stories of the week and useful insights like these every Thursday – a full 24 hours before they are published on this blog!  Click here to subscribe >> This week’s edition of curated underappreciated marketing stories features some

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The Death Of Gender (And What It Means For Marketing)

Gender-Conchita-Wurst

There are plenty of signs that the way we have typically described gender may be dying before our very eyes. In Austria last year, the winner of Eurovision’s popular song contest was a 26 year old drag queen with a beard named Conchita Wurst. Earlier this year, Sweden officially became the first country to add

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Why Brands Should Stop Idolizing Oreo’s Social Media S ...

Oreos_OctoOreo

Today is great timing for a Halloween promotion. Everyone is talking about costumes, candies and spooky stuff as they prepare for the rare treat of a Friday evening Halloween. If you happened to visit Oreo on Instagram or Facebook or Twitter today, you would see what seems like another piece of social media brilliance from

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How To Be Kinder To Retail Workers This Holiday Season

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I could tell you that it’s a misconception that marketers spend a lot of time trying to figure out how to sell more stuff to more people every holiday season. Of course, I’d be lying. Every holiday season, brands scramble to find new ways for people to excitedly part with their money is in full

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What 7 Masters Of Persuasion Can Teach You About Behavioral ...

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This past weekend one of the first ever conferences on consumer psychology and behavior focusing on marketing, sales and business strategy quietly took place in Stamford, Connecticut.  Before the September craziness of business events and corporate summits … Behaviorcon was intentionally different.  Created by best selling author Ramit Sethi and marketing and branding advisor Michael Fishman –

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Get A Free Copy Of My Newest eBook … Always Eat Left H ...

AELH Webinar Ad

I want to give you a free copy of my new ebook … but I don’t want you to keep it.* Let me tell you why. On June 18, my newest ebook will be released and I am writing it for an audience that may not include you. Unless of course you happen to be

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Culpa Marketing: How To Win By Publicizing Screw Ups

IMG_DominosYesWeDid

There is nothing more powerful than a genuine heartfelt apology. At least, that’s what JCPenney is hoping based on a new ad the brand just released today featuring an apology to customers for recent changes and a promise to start listening more: The ad is a marked departure from the Apple-style “we’ll tell you what

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