The Death Of Gender (And What It Means For Marketing)

Gender-Conchita-Wurst

There are plenty of signs that the way we have typically described gender may be dying before our very eyes. In Austria last year, the winner of Eurovision’s popular song contest was a 26 year old drag queen with a beard named Conchita Wurst. Earlier this year, Sweden officially became the first country to add

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Why Brands Should Stop Idolizing Oreo’s Social Media S ...

Oreos_OctoOreo

Today is great timing for a Halloween promotion. Everyone is talking about costumes, candies and spooky stuff as they prepare for the rare treat of a Friday evening Halloween. If you happened to visit Oreo on Instagram or Facebook or Twitter today, you would see what seems like another piece of social media brilliance from

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How To Be Kinder To Retail Workers This Holiday Season

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I could tell you that it’s a misconception that marketers spend a lot of time trying to figure out how to sell more stuff to more people every holiday season. Of course, I’d be lying. Every holiday season, brands scramble to find new ways for people to excitedly part with their money is in full

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What 7 Masters Of Persuasion Can Teach You About Behavioral ...

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This past weekend one of the first ever conferences on consumer psychology and behavior focusing on marketing, sales and business strategy quietly took place in Stamford, Connecticut.  Before the September craziness of business events and corporate summits … Behaviorcon was intentionally different.  Created by best selling author Ramit Sethi and marketing and branding advisor Michael Fishman –

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Get A Free Copy Of My Newest eBook … Always Eat Left H ...

AELH Webinar Ad

I want to give you a free copy of my new ebook … but I don’t want you to keep it.* Let me tell you why. On June 18, my newest ebook will be released and I am writing it for an audience that may not include you. Unless of course you happen to be

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Culpa Marketing: How To Win By Publicizing Screw Ups

IMG_DominosYesWeDid

There is nothing more powerful than a genuine heartfelt apology. At least, that’s what JCPenney is hoping based on a new ad the brand just released today featuring an apology to customers for recent changes and a promise to start listening more: The ad is a marked departure from the Apple-style “we’ll tell you what

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ePatient 2015: A New Research Report On The Connected Patien ...

ePatient2015Cover

The FDA might be accidentally brilliant. Every now and then for the past several years, that thought has crossed my mind. Without context, it may seem like a strange conclusion to make about any government agency. For anyone who was there in DC on November 12, 2009 when the FDA held their first public hearing

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How Men Can Change The Business World For Women

IMB_PersonalityProjectWomenofPersonality

About four years ago I started getting a lot of unsolicited emails from women. My first book, Personality Not Included, had just come out and readers were emailing me with their own stories of how having a personality had made a difference in their own careers. While school often teaches us that we must remove

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7 Magical Marketing Lessons From Disney World

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Disney World isn’t just a magical place for families or kids.  It’s also pretty magical for marketers too.  The Disney Institute has been around for more than two decades teaching business people from any industry how to apply techniques that have been honed at Disney Parks over years and years.  Last week as I took

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5 Things For Marketers To Love About The New Myspace

IMB_MySpace_RohitBhargava

Myspace is back, and you’re probably already thinking about the best jokes you can share about its return. It’s hard to remember a brand launched with such dramatically low expectations as MySpace – but if my first experience using the new site is any indication, the new Myspace may be more important for brand marketers

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