Yoplait Bravely Tells Moms To Give Kids Sugar Because It Tas ...

Trying to reverse its declining market share, Yoplait’s new campaign skips competing on health to focus on taste instead. The ad brings to life all the things moms are often criticized for – like breastfeeding in public or having kids later in life – and invites moms to “Do What Tastes Right” and forget about

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The Swiss Town That Banned Travelers Posting Photos On Socia ...

How do you get attention for a sleepy little Swiss ski resort town that few people have ever heard of? Ban photos and promise to fine tourists for sharing them online. That’s the genius strategy behind this move from the town of Bergün, but the explanation of why is even better. “We don’t want to

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Brazilian Publisher Offers On-Demand Clever Captions For You ...

Sometimes it is hard to pick the perfect caption for your selfie, but Brazilian publisher Leya has a solution to help … and introduce you to some of their newest authors in the process. The brand launched a chatbot that will ask you about your photo and then suggest a quote from one of their

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Why America Needs Feminists (And Sweden Doesn’t)

This week a short but powerful piece from former model Paulina Porizkova casts a powerful light on the role of women in different cultures and her own struggles with being a woman first in the Czech Republic, then in Sweden and finally in her adopted home of America. Touching on sexuality, power, and politics –

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The Awesome and Terrifying Future Of Influencer Marketing

This week the FTC sent warning letters to more than 90 “influencers and marketers” as a reminder to disclose when social media posts are paid for by advertisers. The move comes in a week filled with stories about the nature of influencer marketing, the sad reality of what it takes to be popular today and exactly

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Overrated Millennials And Why Brands Are Embracing Seniors I ...

Senior citizens now officially outnumber the young people in Taiwan, and there is a growing worldwide shift among brands to embrace older consumers instead of largely ignoring them in favor of their younger counterparts. This week’s stories feature brands in traditionally younger targeted industries like athletics and lingerie using older ambassadors. Meanwhile a new startup promises

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How To Be A Thought Leader (And Other Stories)

The stories this week are wide ranging – as I share one about an admirable new effort from Grey Advertising to promote diversity and offer more transparency into the diversity of their team supported by a few other programs that will help drive more inclusion in an industry that often lacks it. Other stories include

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6 Powerful Stories Celebrating Women

As I am sure you have noticed, yesterday was International Women’s Day and it was hard to miss all the stories about women’s empowerment and marches and political statements. For me, the most powerful stories (and the ones I selected for this week’s email) had little to do with politics and much more to do

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Agencies Embrace Trump’s America, Elmer’s Slime ...

For a quick summary, this week’s featured stories include: 20 luxury brands that millennials most want to own Why CEOs are slowly losing confidence in their brand’s Digital IQ NY agencies are gaining more empathy for Middle America What Elmer’s glue can teach you about the ROI of social media How Chinese and American consumers

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15 Non-Obvious Business Trends Shaping 2017 (Retail, Consume ...

Are you a member of the media? Visit our media kit to download a trend summary and more information about requesting an interview with Rohit >> This week I launched the seventh edition of my annual trend report featuring all of my research from throughout the year on trends. Many of you have already picked

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