The Best And Worst Of 2014 Sochi Olympics Marketing Strategy

Just mention “Olympic Marketing” to anyone in communications and two images will likely come to mind immediately. The first is the predictable 30 second spot focusing on the dedicated Olympian who wakes up super early, braves crazy cold temperatures and sacrifices a “normal” life for their dream. And the second is an army of lawyers

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Best And Worst Of Super Bowl Marketing Strategy 2014

The Super Bowl just ended and right now media outlets are asking people to vote on their favorites. Choosing the “best” ads based on entertainment value is a fun thing anyone can do – but for several years now, I’ve been studying and writing about Super Bowl ads from the lens of marketing strategy. (See

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What Walgreen’s Gets Right (And Wrong) About New Year& ...

This is the week to start saving money. Or losing weight. Or spending more time with family. In other words, it is the week for starting on a new year’s resolution. But there is a force outside your control that may help you either keep that resolution or break it … and that force is

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4 Lessons From The Year’s Best Marketing Campaign

Every year, Advertising Age magazine publishes a report that looks at the collective results from nine of the most globally respected industry award shows in the advertising industry—from the Cannes International Festival of Creativity to the Clios. The number-one award recipient this year wasn’t a tear-jerking celebrity sports ad or a preview of a hot new holiday

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The 300 Year Old Female Entrepreneur Story You’ve Neve ...

“Started by a woman, in a time when women didn’t start companies.” These are the powerful first words that introduce the story behind a brand you probably forgot you have in your kitchen right now. Kikkoman is the #1 best selling soy sauce brand worldwide, in a category filled with syrupy competitors that can rarely

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How To Position A Product Like Don Draper

The marketing team for Viagra doesn’t use email newsletters. You can probably guess why – but I have often thought for some time that anyone who can figure out a good marketing strategy for a product like that could probably promote anything. If that person existed in real life, he or she would probably resemble

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7 Ways To Get Marketing Agencies To Work Together In a Mega- ...

Today two of the biggest communications holding companies, Omnicom and Publicis, announced they will be merging to form the world’s largest advertising company. For anyone familiar with the common in-fighting among agencies for limited client budgets, one of the immediate concerns will be the challenges that these new found partners in this “merger of equals”

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Domino’s Proves You Can Simultaneously Have Great Adve ...

Great advertising appeals to emotions. In the world of marketing pizza, this usually leads to some new “innovation” in pizza making that might induce cravings and cause people at home to pick up the phone and place an order for delivery. The formula is so time tested, that the latest series of ads from Pizza

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What 5 Fake Ads Can Teach You About Great Marketing

Sometimes clients don’t buy great ideas. And sometimes creative people have great marketing ideas for brands they don’t work on. I have thought for years that the greatest marketing idea for Crayola would be to create their own series of coloring menus and crayons for kids, and sell them to restaurants on a monthly basis

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What An 80s Cult Hit Can Teach You About Curation …

In the 1987 cult hit film Mannequin, a chronically unemployed artist landed a job decorating a department storefront window after saving the owner’s life. His partner is a mannequin who comes life at night – and together they create storefront window displays that get people stopping in the streets. It’s a tale of fantasy, but

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