RSSvertising, Newspaper's Last Hope

About 2 years ago, I probably installed my first popup blocking software.  And I always remember The Washington Post as the last straw which drove me to find and install it.  At the time, the popups on the site were so distracting to the user experience, I could barely get through a paragraph before the

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Opportunities for Marketing through Podcasting

When I was working in Australia with Royal & Sun Alliance, a large insurance company, we were called in to fix a disaster with a insurance quoting tool that had been developed offshore and released to RSA’s customers as a downloadable application.  Unfortunately, there was no way to update the software and due to many

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One Launches the Biggest eAdvocacy Campaign Ever

For all of us who have struggled to pitch and get a client free PSA placements for their banners (good cause in hand) – here are some numbers reported by ClickZ that offer hope: The One campaign, which aims to raise Americans’ awareness of global issues like AIDS and poverty, is making inroads online. Rich

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Online ad spending users are begging for

Apparently online real estate spending is set to more than double in 2005 to more than $1.8 billion dollars or approximately one in every six online ad dollars.  Thank god.  As anyone who has recently searched for real estate in any of the booming markets across the US will tell you, it’s not fun.  The

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Does time of day really matter?

A new report from eMarketer offers some new data in answering one of the most often asked questions in our industry: does time of day really matter for email marketing?  The report notes: 41% of Americans check email first thing in the morning 18% check email right after dinner 14% check email right when they

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Quark skips integrating direct mail campaign with website

I got my second great direct mail piece today from Quark selling the features of their latest release, QuarkXPress 6.5.  They are a series of postcards, and each highlights a different feature of the software and explains it through targeted copy and testimonials aimed at print graphic designers with language like "No doubt about it. 

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John Cleese Connects with IT Managers in Viral Online Film

I just got my LiveVault poster today from the Institute for Backup Trauma.  It’s a site I visited about 4 weeks ago promoting the data storage solution offered by LiveVault.  The campaign is a brilliant spokesperson marketing execution featuring John Cleese as Dr. Twain Weck in an online film about an "original story told for

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Bugaboo markets strollers online to parents

While in New York this weekend, I passed an interesting bus stop poster with a picture of a unique looking baby stroller, and the URL http://www.bugaboodaytrips.com – nothing else.  As a new parent, I buy the same crap all parents do.  Graco stroller, Baby Bjorn, those new plastic baby food containers (because glass jars are

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