Sun Tries to Make Servers Sexy

A recent print ad from Sun about the Fire X4100 server is modeled on a Playboy centerfold spread and features images of the server and quotes on the data sheet such as "I’m petite and powerful with plenty of room for cables."  The ad drives users online to www.sun.com/sweetdreams as a landing page to learn

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Email Marketing Needs to Get Back to Basics

Yesterday I came across this box banner ad for the Room Store on the Washington Post homepage.  As a consumer, I went to the Room Store 2 weeks ago, and fell in love with a two piece brown leather sofa set.  Since the list price is more than $2000, I figured I would wait for

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The New Game of TV Marketing

A rising trend with the coming fall lineup for US TV networks is the desire and necessity to make shows more interactive.  Though the leap of making all show content available online seems a stretch for most shows (FOX’s Reunion being a notable exception), legions of shows are using non-traditional ways to deepen their relationships

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Google Adsense vs. Yahoo/Overture Sponsored Search – A ...

As an advertiser from an agency who has worked with both systems for more than a year now, placing multiple client campaigns, here’s my take on the good and bad of Google versus Overture (rebranded Yahoo): Google – What’s Good? Campaign can be started immediately without having to wait through a review cycle (except for

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Word of Mouth Marketing is not just Buzz

Whenever I describe the power of word of mouth marketing for clients, I’m careful to avoid putting the term "buzz" in the same sentence.  While creating a buzz is important and is certainly a component of word of mouth marketing, it also hints of transcience.  What constitutes buzz today can often be gone tomorrow.  Movie

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Scariest Viral Marketing Campaign Ever

Movie marketing is always fun to watch, because in the midst of all the formulaic voice-overs in the same baritone predicting a hero or heroine finding "the one thing they never expected" … there is also a furious desire/necessity to do something different to connect with audiences and increase intrigue enough to get "bums in

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360 Degree Digital Influence

Though I consider myself a marketing-guy at heart … the past few years of my career have been spent working first in advertising agencies, and most recently in a large public relations agency.  Ok, I know they’re all connected – but today I’m glad that I’m in public relations.  With the rise of blogs, and

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What Comes First – Creative or Media Planning?

An article released today from Media Life focuses on the rise of media planning and buying jobs in the market – with online recruiting website Talent Zoo reporting that "the number of media jobs available is roughly three times greater than it was this time last year, with the heaviest demand for these hard-to-find mid-level

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Contextual Advertising – The Cure for Database Poisoni ...

Whoever has the misfortune of the email address bob@bob.com definitely hates me.  If he exists, I’d like to apologize to him for the hundreds of sites that I’ve avoided providing my real details to by usurping his good name.  Of course, I also have my own email address set up just to register on sites

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Local Radio Station Websites and The Death of Y100

This is old news, but being that I live in DC and haven’t been to Philly recently – I only just found out about the death of Y100, one of the greatest radio stations ever.  It was one of the few alternative rock radio stations that played it’s part in defining popular music instead of

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