5 Epic Marketing Lessons From The Best Small Ad Agencies In ...

rohit-featuredSumo

If there’s an argument against using a small advertising agency, I’ve probably used it. After 15 years leading work for dozens of clients at two of the biggest ad agencies in the world, and participating in close to 100 pitches—I know how to argue against a smaller competitor. Yet for more than a year now,

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The Underappreciated Brilliance Of The Helpful Honda Campaig ...

honda-random-acts-of-helpfulness

In 2007 an association of about 50 Honda dealerships based in the Southern California area launched a bold experiment. Faced with the reality that customers generally rate car dealers among the least trustworthy people in business, Honda and their agency at the time had an idea to change that perception.  The “Helpful Honda Dealers” concept

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The Best And Worst Of World Cup 2014 Marketing Strategy

World-Cup-Best-Worst-Marketing-2014

There aren’t many people in the world who don’t love a good soccer trick video. And when the World Cup rolls around, you might expect that there will be lots of them flooding YouTube. So over the past few weeks I have seen everything from a freestyle champion soccer player dressing up as an old

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How Bow Ties And “Adverstalking” Might Kill Onli ...

bowties2

The worst mistake I ever made online was searching for a bow tie. In a world where credit card numbers and identities are being stolen en masse, that probably seems pretty innocent. Outside of the occasional danger of credit card fraud, online shopping is usually a fairly safe activity. Unless you happen to be shopping

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The Best And Worst Of 2014 Sochi Olympics Marketing Strategy

Sochi-logo

Just mention “Olympic Marketing” to anyone in communications and two images will likely come to mind immediately. The first is the predictable 30 second spot focusing on the dedicated Olympian who wakes up super early, braves crazy cold temperatures and sacrifices a “normal” life for their dream. And the second is an army of lawyers

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Best And Worst Of Super Bowl Marketing Strategy 2014

The Super Bowl just ended and right now media outlets are asking people to vote on their favorites. Choosing the “best” ads based on entertainment value is a fun thing anyone can do – but for several years now, I’ve been studying and writing about Super Bowl ads from the lens of marketing strategy. (See

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What Walgreen’s Gets Right (And Wrong) About New Year& ...

Walgreens-Resolution-Ad

This is the week to start saving money. Or losing weight. Or spending more time with family. In other words, it is the week for starting on a new year’s resolution. But there is a force outside your control that may help you either keep that resolution or break it … and that force is

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4 Lessons From The Year’s Best Marketing Campaign

metrotrains-melbourne

Every year, Advertising Age magazine publishes a report that looks at the collective results from nine of the most globally respected industry award shows in the advertising industry—from the Cannes International Festival of Creativity to the Clios. The number-one award recipient this year wasn’t a tear-jerking celebrity sports ad or a preview of a hot new holiday

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The 300 Year Old Female Entrepreneur Story You’ve Neve ...

kikkoman-makehasteslowly

“Started by a woman, in a time when women didn’t start companies.” These are the powerful first words that introduce the story behind a brand you probably forgot you have in your kitchen right now. Kikkoman is the #1 best selling soy sauce brand worldwide, in a category filled with syrupy competitors that can rarely

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How To Position A Product Like Don Draper

Don-Draper

The marketing team for Viagra doesn’t use email newsletters. You can probably guess why – but I have often thought for some time that anyone who can figure out a good marketing strategy for a product like that could probably promote anything. If that person existed in real life, he or she would probably resemble

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