The Shortest 2008 Trend Prediction Ever … Two Words

I love lists and I love trend predictions.  So a trend prediction list would be an obvious choice for my post today, on the last day of the year.  Throughout the past week I have been reading lots of smart projections on what to expect for the year ahead.  With all the discussion of microtrends,

Continue reading »

12 Things I Learned Reading My Own Blog

About three weeks ago, I signed off from blogging for an extended period to focus on being a new dad for the second time and asked a group of bloggers that I highly respect to take over the reigns for a few weeks.  Over that time, I had the unique chance to be able to

Continue reading »

The Great Recycling Myth and Your Marketing Data

With all of the attention on global warming and what each of us could do, there is an interesting paradox that you may not realize which is happening right under your nose at work.  I was reminded of it again as I came across a Dilbert comic that sums up the issue in three short

Continue reading »

Spamments and Spamversations: How Do You Stay Out of Unwante ...

There has been a firestorm of discussion lately after Chris Anderson, editor of Wired Magazine and author of the long tail recently "outed" all the PR professionals that had been contacted him with anonymous spam style "Dear Editor" communications.  On a day where he had more than 300 of these, he finally decided he had

Continue reading »

A Recap of Ideas from Nielsen's CGM Summit 2007

I spent the day today at the Nielsen CGM Summit in NY listening to some panels and presentations from Nielsen and many of their clients about the future of measuring CGM.  One thing I was looking forward to about this event in particular is that the percentage of brands vs. agencies in attendance would be

Continue reading »

7 Lessons On How To Be a Great Client

I’ve spent a lot of years working in marketing agencies and the one thing you learn with that kind of background is how to build relationships quickly.  Of course, the thing that’s a bit tougher to admit is that some relationships are much better than others.  It is simple human nature to say that people

Continue reading »

Blog Action Day: 7 Tips on Eating Differently To Impact Clim ...

One thing I can’t resist is an ambitious project.  As a marketer, if there is a groundswell for something that I believe in or find interesting, I am highly likely to try and be a part of it.  That’s why I join all sorts of groups, and why I try to lend my voice to

Continue reading »

8 Marketing Ideas from Facebook Groups

I admit I’m part of the Facebook bubble.  The group of people who joined in the months after Facebook has been opened up to the masses outside of the college students … now I am doing my part to overtake the college and high school students and corrupt Facebook as a tool for business and

Continue reading »

10 Truths of Marketing in a Web2.0 World

I am in Austin today participating in the eMarketing Summit as part of the Innotech Conference.  I had the chance to do a lunch keynote presentation following Allen Olivo of Yahoo – focused on marketing in a Web2.0 world.  The presentation had a great crowd of engaged people and most (surprisingly) managed to stay awake

Continue reading »

Influential Marketing Blog Featured in Wall Street Journal

Many of you may have already caught this yesterday, but this blog was cited in the Recommended Reading  section of the Wall Street Journal yesterday in an article by Keith Huang.  As Jay Berkowitz from Ten Golden Rules shares on his team blog, my blog was one of 60 resources that they recommended to the

Continue reading »
Pages:«1234567»