Ariana Huffington Shares 4 Secrets Of Creating A Successful ...

Yesterday at the MarketingProfs event, Ariana Huffington took the stage for a keynote presentation sharing some lessons she has learned about building a successful blog network with the Huffington Post. Though she definitely ignored my advice to speakers about spending some time at an event to get to know the attendees (she was barely off

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7 Ways To Publish A Book For Marketing

I love books. Not just for the power of conveying an idea through a printed form, but also for the emotional significance of actually holding a book in your hands. More and more recently I have been books become a brilliant marketing tool for everyone, from political candidates to technology companies. Along the way, there

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How To Respond To A Blog Crisis In 5 Steps

A blogger has just said something bad about your company and it’s getting picked up and repeated by others rapidly online … what do you do? One of the toughest things to understand about responding to a negative situation on blogs is the speed with which the conversations happen. Speed matters because in a matter

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An Insider's Guide To Marketing On Flickr

Now that I am getting back on the grid after three weeks in Asia, I thought a good follow up post to my time covering the Olympics in Beijing would be sharing some tips on one site that I ended up very actively using throughout the Olympics: Flickr. I have had a Flickr account for

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How To Get Your Event Marketing To Go Viral

Over the last several weeks I have found myself working on answers to the same question for both client work as well as some personal efforts around Personality Not Included. The question is a simple one that most marketers will deal with at some point in their career: how to get your product or service

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6 Secrets of Successful Book Marketing

I’ve probably worked on hundreds of marketing campaigns in my time over the past ten years working at agencies. And what I realized these past few weeks as I’ve been launching my own book, is that I’ve never worked on a book launch among all those campaigns and that it’s different when it’s your own

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6 Lessons on Creating A Great Learning Event from OMS

This is not about how to throw a great party.  That would definitely be a worthwhile topic as well, but the point of this post is to share some lessons on creating a great event focused on learning.  Whether it is a conference, seminar, session or just about any other type of business event focused

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9 Ways to Stand Out As A Conference or Tradeshow Speaker

Last Thursday, I spent the day at my first event of 2008 called the Social Networking Conference (SNC) in Miami to present a session called "Secrets of Creating Talkability."  The event kicks of a string of speaking appearances I will be making over the next few months as I start to get ready for my

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Inside the 5 Badges of the Conference Caste System

At every conference or tradeshow, you get a badge.  I have a box full of them on my desk, an increasing number of them with the title of "Speaker" affixed beneath my name.  I recently had a conversation with some colleagues about the importance of being a speaker at an event.  Often, the most important

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7 Ways to Stand Out At A Tradeshow: Marketing Lessons From C ...

I spent this week at what is probably the largest tradeshow in the world.  The sheer size of CES means that information overload is inevitable, and the consistent challenge for any exhibitor at a show like this is rising above the clutter.  If you think about it, this challenge is no different from any other

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