5 Unforgettable Things I Learned From The Office

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Fellow fans of The Office television show are sharing a moment of sadness this morning. Last night was the series finale of the documentary-style comedy show that exposed the silly side of the workplace for nine years. For me, the show coincided almost perfectly with my move from Australia back to America and my own

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7 Ways Millionaire Self Help Gurus Make More Money Than Soci ...

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Last week no one cared what my Twitter name was – and I was thrilled about that.  At dozens of social media centric events, the Twitter or Facebook or LinkedIn or Pinterest question has become the de facto proof of purchase. People write their Twitter names on their nametags. They try desperately to distill their

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The 5 NEW Rules Of Social Media Optimization (SMO)

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NEW UPDATED 2014 PRESENTATION BELOW … Social Media Optimization: An Easy Guide to Marketing and Distributing Your Content Online from Rohit Bhargava About a week ago I started seeing a curious number of tweets, links and Google Alerts to a popular blog post I wrote 4 years ago. The reason was that today happens to

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5 Things Customer Care Teams Wish Marketers Did Differently

Earlier this week I had the chance to present at one of the largest annual meetings of customer care professionals in the world, the SOCAP International Symposium. SOCAP stands for the Society of Customer Care Professionals, and among other things, its members include the folks in charge of running call centers, managing customer response teams

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5 Non-Obvious Marketing Trends To Watch In 2010

In these last few weeks of 2009, one of the things that nearly everyone is doing is getting ready for what is to come in 2010. Like many bloggers, I have already started reading some "predictions" for 2010 – which often take lessons learned for 2009 and project them into the next year. For my

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9 Fatal Flaws of Doing PR With Social Media: Exclusive Webin ...

When it comes to social media, it sometimes seems the only thing more plentiful than free advice is bad advice. Anyone with a newly minted blog and a Twitter account with a couple thousand followers seems ready to self-describe themselves as "social media guru" (which I feel like I should find offensive both as a

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The 5 Big Myths Of Social Media

As a consultant working with many brands on social media strategy and efforts, I hear a lot of perceptions about social media. Extended out to the conferences that I attend and sometimes speak at, it is surprising how often I hear the same myths about social media. These are not things that brands are just

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A Marketer's Guide To Being Anti-Social Online

Everyone wants you to be social. If you're a marketer, you have heard about a million times in recent weeks, months and years about the power and necessity of social media. Get a blog, get on Twitter, create a fan page … every piece of advice seems to point towards being more social, more open

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How To Live Blog (Or Twitter) An Event Effectively

Photo Credit: Josh Hallett (hyku) There are two types of content creators at any event. The ones who are creating content because they want to, and those who are creating content because they have to (often because they have been sent to “cover” the event for a team or organization). For both, the toughest question

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6 Non-Salesy Ways To Ask Your Customers To Promote You

Want to know the #1 reason your customers don't recommend you to their friends? It isn't because they don't like your product, or because they don't care or are too busy. The real reason is either because you don't ask them to, or you don't make it easy for them to do it. If you

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