The Non-Obvious Insights Blog. Non-Obvious Insights
The Non-Obvious Insights Blog.

Dedicated To Helping Readers
Be More Interesting
Since 2004.

As Featured In:

How Hot Dog Water Became The Hottest New Health Drink In America

Hot Dog Water officially launched this week and you can have some for just $38 a bottle. Before you roll your eyes in disgust, would it change your mind to learn that it helps restore the body’s homeostasis after an electrolyte imbalance? It is only if you read till the end of the small print that you would have seen the most important line: “Hot Dog Water in its absurdity hopes to encourage critical thinking related to product marketing.”

Today the ridiculousness of marketing is all around us and this stunt illustrates that perfectly. For many consumers, the story you are trying to tell is nothing more than overpriced hot dog water. So how can you do better? How about focusing less on crafting a great story and more on making something that actually tastes good. And by the way, it’s not actually the hottest new health drink in America. But hopefully you already figured that out. 🙂

Leave a Comment

The Non-Obvious Insights Newsletter. Non-Obvious Insights
Layer 97
The Non-Obvious Insights Newsletter
Layer 118

Skip the obvious and anticipate the future with our weekly newsletter. Join over 25,000 subscribers and start receiving the stories (and insights) you’ve been missing.

Newsletter Subscribe

All Books

#1 WSJ & USA Today Bestselling Author

Rohit is the author of 9 books on trends, the future of business, building a more human brand with storytelling and how to create a more diverse and inclusive world.

Contact

Have a Question or Inquiry?

Just fill out this form, and we’ll get back to you within 24 hours!

Contact

About You

What Are You Contacting Us About*:

Your Message