How Hot Dog Water Became The Hottest New Health Drink In Ame ...

Is your body in a state of “electrolyte imbalance”? If so, this ingenious new product might offer the perfect solution … for only $38 a bottle.

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Why Our Economy Supports (And Sometimes Needs) Bullsh*t Jobs

Why are there so many jobs that seem to have no purpose at all? This powerful new book suggests several reasons and offers an inside look at the sad necessity for empty work.

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The Passive Future Of Learning: How To Learn Piano In An Hou ...

What if you could learn new skills without even trying? The future of learning might be passive and it raises all kinds of questions about how we might value what we learn or expertise itself.

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Backlash On World Cup Jersey Design Surprises Adidas. It Sho ...

What can a badly chosen font teach you about how to uncover your blind spots? Adidas learns why the “curse of knowledge” can be a dangerous thing.

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SHRM 2018 and the Reinvention Of Human Resources

How can you engage employees and what will the role of HR be in the future? The key is to spend less time managing talent and more time reinventing culture.

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How Brands Become Fixers Of Everything From Potholes To Fake ...

If brands start fixing problems – is it a short lived stunt or something more strategic? The examples of Country Time, Domino’s and Encyclopædia Britannica offer a few interesting examples.

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Customers Are Not Always Right (And Sometimes Don’t De ...

We used to believe the customer was always right, but in a world where customers are behaving worse than ever, is this really still true?

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How To Reinvent A Brand: Lessons From Kodak, Blackberry and ...

What happens when legacy brands try and stay relevant? Sometimes it works and feels strategic, and other times it seems desperate and fails.

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How Twitter Is Killing Our Culture (And Why We Probably Won& ...

Why do we find useless ramblings from famous people so appealing? Twitter exploits our desire and need to be “in the know” and it may be killing our culture.

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Why Everyone Wants To Sell Everything As A Subscription

The rise of subscription models and brands using them is leading to a reinvention in the nature of ownership and whether we even want to own our things anymore.

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