Every year in October, I visit Staten Island to participate in the Future of Storytelling Festival (FoST). This week I tried 3D audio recording headphones, watched a performance with music created by artificial intelligence, played a voice controlled sci-fi game and shared ideas with storytellers from some of the biggest brands in the world. This article is a compilation of some of the most interesting people and storytelling experiences from the #FoST summit.
Color Factory or the Infinity Mirrored Room in your social media feed. People dutifully wait in line for hours to experience these “exhibits” which also happen to be perfectly lit Instagram-ready backdrops optimized for selfies. The Museum of Ice Cream creator Maryellis Bun was even described as the “Millennial Walt Disney.” What each of these creators realize is that in today’s world, experiences which feel the most real are the ones where we can put ourselves into the middle of it and share it with others. Especially when confetti seems to be raining from the ceiling.
in two weeks. In this demo, you can see how the technology can be used for virtual manufacturing, as a tool to navigate the content of your life, and how to augment your space that you are already in with instant on demand information. The promise of the technology is most fascinating when it comes to how it might be used commercially by organizations for everything from virtual appliance repair to hospitality industry training simulations.
Tomorrow I will be moderating a session with Linda Boff, GE’s Chief Marketing Officer on how the brand continues to create some of the best branded content and storytelling of any other brand out there. Several years ago I hosted a similar session at the same event with Beth Comstock. You can read the full article from that event on 5 keys to branded storytelling on my blog.