When Oxfam learned that Trump’s childhood home in Queens, NY was available to book on Airbnb, they sent refugees to stay there and share their personal stories. The move was a brilliant piece of calculated PR that helped put a human face on the plight of refugees to reach legislators.  While the home has since been taken down from Airbnb, the campaign is a wonderful creative idea and a reminder that sometimes the most important thing might not be what you say, but where you choose to say it.

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