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Are Millennials Really Killing Harley Davidson?

Millennials are being blamed for the recent woes of casual dining restaurants like Buffalo Wild Wings and Applebees and even more established brands like Harley Davidson – but is that really fair? This article looks at some of the reasons why the revered motorcycle brand may be suffering and whether the brand is actually failing to appeal to younger consumers, or whether the shift toward automated transportation is to blame instead.

Read the full story on Brand Channel >

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Rohit is the author of 10 books on trends, the future of business, building a more human brand with storytelling and how to create a more diverse and inclusive world.

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